PURPOSE WITH PROFIT - Key Persons


Bob Ratnarajah - CEO, Founder

Job Titles:
  • CEO
  • Founder
Bob is a market builder, market enabler and market participant in growing the purpose-led economy, with a social purpose of growing the plant-based economy. He is an award-winning strategic business practitioner, who has spent twenty years guiding businesses of all sizes. Since 2017, he has been immersed in supporting purpose-led businesses, identifying barriers to growth. Bob's expertise comes from the field of business analysis and accounting, and he can paint stories with data, using scorecards. He has worked in a diverse range of industries, from Virgin Mobile to Cochlear and the Australian Tax Office, and has built budgets from start-up to $500M. Bob builds tribes, studies well-being and incorporates the Theory of Change. He raised a plant-based community and co-founded a not-for-profit in his native language. As a speaker, trainer, facilitator of industry events, Bob shares unique and motivational insights into the impact industry. These can be to a board, impact investors or impact businesses, like: