SOHL-SMITH

Like so many others in this field, I came upon visual design in a circuitous way. I loved drawing and science as a child, but it never occurred to me to put the two together. I'm interested in making learning more accessible and helpful tools more accessible to everyone. As more information and distractions compete for our attention, I'm convinced that visual communication, education, and ease-of-use is more important than ever... I started in psychology, earning a bachelor's and a master's degree in the field of industrial/organizational psychology at the University of Oklahoma. I was interested even then in effective information dissemination, and my thesis focused on workload shift - how effectively people can recollect information when bombarded with varying types and amounts of information. Eventually, I realized that I was more interested in organizing information in aesthetically effective ways, so when I got the chance to go back to school, I took it.