TRANSFORM - Key Persons


Ahmed El Awar

Job Titles:
  • Leadership & Executive Coach

Ahmed ElHefnawy

Job Titles:
  • Coach
  • Executive

Annette Kirby - Founder

Job Titles:
  • Co - Founder
  • Senior Partner
Clients describe Annette as calm, humble, and adept at making sense of complex and ambiguous business environments. She builds trust and supports leaders in clarifying their personal leadership intent. Annette delivers results through human connection and by challenging conventional mindsets. She also enjoys providing pro bono coaching to senior UN leaders responsible for maternal-infant health relief efforts in crisis areas.

Aref Mubarak

Job Titles:
  • Leadership & Executive Coach

Ashraf Helal

Job Titles:
  • Executive Coach & Facilitator
Ashraf helps leaders excel and realize their full potential while creating a safe and nourishing work environment for their teams. He naturally forms deep connections with clients, inspiring them through a blend of support and challenge. His leadership background and genuine interest in people enable him to connect effectively with diverse individuals and contribute to their leadership and life journeys.

Asma Almohammadi

Job Titles:
  • Junior Consultant

Banan Bakkar

Job Titles:
  • Executive Coach & Experience Designer
  • Leadership & Executive Coach
Banan's vision is to design creative experiences and transform theories to practical tools and applications to help corporates and individuals to thrive, transform from within and reach the results they want.

Belen Septembri

Job Titles:
  • Leadership & Executive Coach

Boshra Alhejaili

Job Titles:
  • Project Manager
  • Junior Consultant
Boshra aspires to create a genuine impact in the lives of others by nurturing their learning, empowering their positive transformation, and fostering their personal growth.

Csaba Csenyi

Job Titles:
  • Project Manager & Executive Coach
A strategic thinker and holistic change leader, competent at executing by synergizing strategic insight with analytical results.

Dr. Hassan Shaibah

Job Titles:
  • Leadership & Executive Coach
Dr Hassan's professional purpose is to be a leader of influence, by creating an impact on other leaders that has a positive ripple effect within their organizations.

Dr. Steve Jeffs

Job Titles:
  • Executive Coach & Developer of Leaders
  • Leadership & Executive Coach
Effective Leaders use their strengths to meet the needs of both task and relationship! From this, synergy emerges! Clients describe Steve as one of the Top 50 Global Coaching Leaders. Steve listens with his entire being and hears what his clients don't say. Understanding and responds with wisdom, compassion, and keen insight, bringing true value to his clients as a coach, facilitator, and global thought leader.

Fahdah AlTamimi

Job Titles:
  • Junior Consultant
Fahdahs goal is to foster development and innovation to shape the future for "what's next". Deeply interested in exploring new ideas and solutions in creative environments.

Heba Jundi

Job Titles:
  • Executive and Leadership Development Coach & Facilitator
Heba's professional purpose is to help people step into their authentic leadership so they can create more resonant lives and powerful impact in the world. Heba has been working as a coach and facilitator with clients from all over the world since 2015.

Hesham Elgamal

Job Titles:
  • Executive Coach & Facilitator
Hesham's purpose is to help individuals and teams lead from a higher level of consciousness so that they can create the desired impact on their organizations and communities. Hesham is passionate about connecting with clients one-on-one and he comes to learn from clients that they appreciate his sincerity, candor, and the sense of safety he create for them to be themselves in interactions.

Jan Taug

Job Titles:
  • Network Analysis Expert

Khadija Hamidaldin

Job Titles:
  • Marketing Manager

Khalid Jawish

Job Titles:
  • Consultant
  • Project Manager

Khawla Alhaidari

Job Titles:
  • Leadership & Executive Coach

Lana Alasmri

Job Titles:
  • Executive Assistant to the CEO
Lana Al Asmari specializes in public relations and has experience in marketing and sales. She is interested in languages and loves different cultures. Lana is passionate about inspiring others.

Martin Checinski

Job Titles:
  • Strategy Expert

Marwan Aljahani

Job Titles:
  • CEO - Founder
Clients describe Marwan as a provocatively deep thinker and commend his ability to instill a profound sense of joy and clarity in the transformative process. He cultivates trust and assists leaders in defining their organizational, leadership goals. Marwan brings tangible outcomes by fostering genuine human connections and by questioning traditional perspectives.

Milan Markov

Job Titles:
  • Head of Transform Serbia

Muneer Bazer

Job Titles:
  • Leader
  • Engagement Director
Clients characterize Muneer as an exceptionally dedicated leader who takes ownership of their challenges and commits wholeheartedly to achieving their goals. His passion for driving results while fostering a collaborative and supportive work environment underscores his reputation as a trusted advisor who consistently delivers impactful solution.

Osama Almosa

Job Titles:
  • Leadership & Executive Coach
  • Senior Leadership Development Consultant
Leaders describe Osama as a principled and awakening simulator, praising his ability to bring joy and clarity to the development journey. He cultivates trust and energizes leaders in defining their organizational and leadership goals. Osama delivers tangible results by nurturing authentic relationships and encouraging innovative thinking.

Rozana Albanawi

Job Titles:
  • Leadership & Executive Coach
Rozana's professional purpose is to co-create transformative learning experiences to evoke personal and professional growth both on an individual and social level. Rozana is about creating connections from a space of heart in which courageous conversations lead to both evolution and sustainability. She is passionate about "rehumanizing" themes in education, design, and business.

Sophie Doran

Job Titles:
  • Internal Operations & Program Manager
Sophie is a highly motivated and seasoned project manager with a proven track record in delivering high-impact strategic projects focused on revenue generation and cost-saving initiatives. Her dedication to excellence in dynamic environments ensures the highest standards of quality and performance.

Thomas Young

Job Titles:
  • Coach
  • Senior Executive
  • Leadership & Executive Coach
Tom's coaching style is one where ‘comforting the afflicted and afflicting the comfortable' co - exist always with the aim of supporting and challenging leaders to reach their true, soul - derived potential. Having lived & worked in the Gulf region for nearly 30 years, he is seen as culturally savvy and sensitive while bringing humour and perspective into his coaching relationships. Put down the weight of your aloneness and ease into the conversation - David Whyte

Tiina Maija Bergman

Job Titles:
  • Leadership & Executive Coach

Turki Alamri

Job Titles:
  • Engagement Manager
Clients describe Turki as a strategic thinker with commendable ability to thoroughly understand context and present transformative solutions catered to the clients' specific needs. Turki has a proven track record as a strategy advisor in both the public and private sector by delivering 15+strategy related projects.

Urvashi Bhatt

Job Titles:
  • Internal Operations & Program Manager
Urvashi loves working on projects that make a difference, and colleagues that believe in collaboration and the idea sharing to build something special. Relationships bring her energy, and she strives to leave a positive mark in all encounters. People describe her as positive, flexible, organised and compassionate

Zahi Abdin

Job Titles:
  • Leadership & Executive Coach
"Yesterday I was clever, so I wanted to change the world. Today I am wise, so I am changing myself." - Jalaluddin Rumi Zahi wants to be remembered as the person that made a difference in many people's lives. Seeing people succeed and excel in their careers bring him joy and happiness.