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I've studied and built websites since 1996, and I keep current. As a copywriter, I've advised clients on usability before the term "UX" (for "User Experience") was coined. Like the FTC, I hold that the important thing is not what you say, but what the reader perceives. I also understand humor, conversational tone (or a meaningful business tone), and all the other things that translate directly to UX Design... I call it "Common Sense, Uncommonly Presented." I want the reader to feel like the message is simple common sense... As a User Advocate, I continue to focus on satisfying the user's wants, needs, and interests. With this mindset come a full range of skills and sensibilities for guiding users to act instinctively. Instead of wondering what to do next, users should be thinking about your message.

Also known as: UX Options

Primary location: Kew Gardens United States