HEALTHY PLEASURE - Key Persons

Job Titles:

• Distinguished Healthcare Executive

Christian Bloomgren is a distinguished healthcare executive boasting over two decades of leadership in pharmaceuticals, biotechnology, medical devices, and health-tech enterprises. He has steered early-stage companies through comprehensive go-to-market strategies and operational life cycles, exemplified by his roles at ViaCell, PerkinElmer, TherapeuticsMD, Dominion Aesthetic Technologies, and Infinant Health. With an impressive track record of introducing more than 15 products across pharmaceutical, diagnostic, and medical device markets, Bloomgren's expertise shines particularly in women's health, where he has overseen the successful launches of 10+ products, including noteworthy offerings such as Sarafem, Evista, and Annovera. He has garnered notable accolades, including 3x Forbes 'Fast 500' recognitions for exceptional sales growth and leadership recognition from the Aesthetic Industry Association.

Dr Maria Fernanda Peraza Godoy ("Mafe") is a renowned and leading Urologist, Andrologist and Sexual Medicine expert. She co-founded the Healthy Pleasure Group in 2019, the world's first and only professional services company dedicated to supporting the launch and transformation of Sexual Health and Technology brands and businesses. She is also Head of Innovation and Sexual Medicine at MINT Hub, an innovation hub born out of the exponential success of the Healthy Pleasure Group and the only innovation hub dedicated to delivering social change and honest innovation across the Intimate, Sexual Health and Well-being industry. At MINT, Mafe oversees investment in expert economic, social and medical research. With her team, she invents, tests, develops and builds tangible, bespoke products across Intimate, Sexual Health and Well-being categories working with people who want to be part of landmark innovations in SexTech.

Job Titles:

• Retail & Innovation Advisor for Healthy Pleasure Group

Ute is an acclaimed Brand and Innovation authority and an expert in CPG and Feminine & Intimate Care. She brings a wealth of commercial experience having worked for some of the world's leading players across diverse industries including; Essity, Intel, Amazon. Ute is the Retail & Innovation Advisor for Healthy Pleasure Group and Commercial Innovation Director at MINT Hub, the only innovation hub dedicated to delivering human centric, honest innovation that enables social change in the Intimate and Sexual Health and Well-being Industry. Purpose driven and human centric to her core, Ute embeds herself in the psychology of a target customer group, understanding their changing needs, and how brands can grow by owning these opportunities. Combined with an agile mind, a visionary leadership style and her in-depth category knowledge, Ute has enabled companies to realise landmark innovations that have not only enabled social change but enabled brand growth into new categories, directly impacting bottom line performance and market share. Testimony to this is her success in spearheading the transformation of the feminine hygiene category at Essity from stain management to holistic V-care, including re-launching the brands and driving innovations that laid the foundation for sustainable market share growth and brand IP in intimate care, underwear and femtech. Ute also calls on a broad playbook of commercial strategy and innovation from her tenure at Siemens Mobile where she successfully launched a new brand concept for Gigaset and a product portfolio across 25 countries within a tight time frame. While at Amazon she also launched the Games and Software Category in Europe.Deeply passionate about dismantling taboos around intimate and sexual health topics and changing the narrative around pleasure and sexual well-being, she has already led change in this area by shifting how brands talk about product categories such as feminine hygiene and enabling a more consumer-centric approach to serving said categories.Ute is a veritable hyperglot, having lived and worked across multiple continents she speaks five languages.