ITSALLINYOURHEAD - Key Persons


Bruce Tollner

Bruce is an attorney and the Founder of REP 1 Sports, a premier sports agency in Irvine, CA. Bruce has been representing NFL superstars for over 25 years covering all areas of college recruiting, combine training, pre-draft preparation, the NFL draft, negotiating contracts, player marketing, and post-playing career guidance. While a student earning a business major and finance minor from the University of Southern California, Bruce also worked for the USC football program, played baseball, and rowed for the crew team.

Byron Scott

Job Titles:
  • Member of the AST Advisory Board
  • CEO Primetime Basketball League. Former NBA Player and NBA Head Coach. 3 X NBA World Champion With the Los Angeles Lakers.

DARCY LYONS

Job Titles:
  • Mindfulness Coach
Darcy is the ultimate Mental Fitness coach at AST. She has the experience of being a collegiate athlete in swimming. She leads our AST team in certifying Mental Fitness Coaches. "The greatest pleasure in my work is to watch the transformation of the individuals that graduate from our programs. For me professionally this is my greatest reward."

DARIO PORTER

Job Titles:
  • It 's All in Your Head Coach
Long time AST partner, developer. Dario ran one of the largest youth soccer clubs in Washington state.

Dr. Kristen Willeumier

Job Titles:
  • Member of the AST Advisory Board

JIM MADRID - Founder

Job Titles:
  • Founder
"The Mental Fitness to play sports is immense. I have had the honor to work with elite athletes and elite-level coaches sharing with them the mental concepts to help them achieve the level they have. The greatest pleasure in my work is to watch the positive transformation of the individuals that graduate from our programs. For me professionally this is my greatest reward."

Kim Brady

Job Titles:
  • Transition Coach, Business Coach
Kim Brady is a Transition Coach, Business Coach, and Mindset Coach. She is the epitome of the "practice what you preach" mentality of managing change using a growth mindset and teaching others how to do the same. She is a former D1 scholarship soccer player for Cal Berkeley and a former Marital and Family Therapist. She has 14 years as a youth soccer coach. She holds a USSF C License and a National Diploma from the United Soccer Coaches Association

Loai Ahmed

Soccer player and coach. Loai is a former Palestinian National team Soccer player. He has been doing sports since he was a kid. Loai established a number of teams for soccer kids including kids with PTSD. Loai's Moto comes as " With Dedication and discipline you can reach unimaginable positions"

Matthew N. Koury

Job Titles:
  • Psychiatrist
Dr. Koury is a private psychiatrist who focuses on providing personalized care that adheres to current evidence-based standards. He was formally trained in both public health and clinical psychiatry at several esteemed institutions and is board certified in both General Adult Psychiatry as well as Child & Adolescent Psychiatry. Dr. Koury prides himself mostly on connecting to his patients and addressing their individual needs.

Michael Atkinson

Mike is a results-oriented, creative and innovative senior executive, manager, and repeat entrepreneur with experience in a diverse range of bootstrapped and investor-backed startups - from restaurants and food tech to social media, investment banking, and big data integration, robotics, voice technology, data, and analytics.

Michael Moyer

Mike is a Partner in BakerHostetler's Corporate practice group. He focuses on supporting growing technology companies and handles a wide variety of complex corporate finance, securities, and commercial transactions, including public and private equity and debt offerings, mergers and acquisitions, licensing transactions, and the formation of partnerships, strategic alliances, and joint ventures. In recent years, he has worked extensively in the sustainable industries and life science sectors and currently represents some of our region's most promising companies in these sectors.

Paul Caligiuri

Caligiuri's professional career spanned 16 years, during which he played for numerous teams in the United States and Germany, and for the US Men's Nation Team. During his 14 years as a defender and defensive midfielder with the national team, he earned 110 caps and scored five goals. Caligiuri is best remembered for his game-winning goal widely dubbed the "The Shot Heard Around The World" which he scored in a 1-0 World Cup qualifier victory over Trinidad and Tobago on November 19, 1989. The victory qualified the United States for the 1990 World Cup in Italy its first World Cup berth since 1950. There Caligiuri notched the first World Cup goal for the U.S. national team in 40 years, scoring in a 5-1 defeat against Czechoslovakia. He is a member of the Nation Soccer Hall of Fame.

Scott Cohen

Serial entrepreneur with a demonstrated track record of building start-up companies to growth stage, to exit. A passion for hiring great leadership teams to solve massive needs in large addressable markets. Skilled in startups, executive leadership, D2C model, Software as a Service (SaaS), Marketing, and Sales Strategy.

SHAYLA HALLER

Job Titles:
  • Women 's Soccer Coach
Coach, player Shayla has experienced sports throughout her life. From high school to collage. Shayla knows what it takes to make it to the next level of play. "What makes me happy? When I watch the growth transformation in my students or teams when they grasp the AST concepts both on and off the field of play." -Shayla