HELLOTRACE

Every technological revolution goes through standardization and automation - and on the right abstractions, we believe the modern data clouds can become engines that drive business performance. These abstractions involve entities, relationships, metrics, attributes, segments, experiments etc. And, automating common and complex metric transformations using these business semantics unlocks productivity for the data team, provides the right interface for the business teams, and directly supports high value workflows... Our founding team has deep experience in building data-centric orgs at Uber, Rent the Runway, Google, and Bitly. We are backed by Amplify and FirstMark - top tier investors in the data/dev space - to drive the next wave of the data revolution... We want to empower thoughtful analytical operating cultures. Particularly, we want to help the analysts and analytical operators, who toil day-to-day with increasing volumes of observational data to design metric goals, understand..