MICHELYN

Highly versatile communication professional with extensive agency and client-side experience... Armed with a diverse set of skills, I successfully develop marketing strategies and lead campaigns across various channels including: digital marketing, sponsorships, OOH, traditional media, health care and retail marketing... Developed, launched, and promoted BCBSRI's new retail experience initiative which provides an added level of service and convenience for members and potential members by providing face-to face sales, customer service, health screenings, fitness, nutrition, and educational classes.