NINIK VOGELSANG

For every BMW always follow the principle: "We do not design cars, we trigger feelings. Every line we draw, every detail we debate, every form we create ... every model we finish, everything we do has one purpose: we want to release emotions, we want to awaken passion." → discover more at bmw.com... That is exactly what this free iPhone application called BMW M Power Meter does. We created it to enhance the awareness for the new BMW M models, the BMW X6 M and X5 M. BMW also wanted to give something useful back to their huge fan community - something that perfectly suited their mindset and the M attitudes. How does this iPhone app work? It basically measures the power of your car and your driving skills. While you feel the acceleration and dynamics of your vehicle, the BMW M Power Meter presents you... To show the Chinese market what 'M' represents, we created the BMW M Laboratory. Based on the claim "Do you have M inside", users can find out about the BMW M by exploring a laboratory..

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