SHAAHIN ETTEFA

With a born desire to make, fix, and play with all things physical and digital, I enjoy bringing simplicity and friendliness to complex problems. I mix art, design, and business to drive and create innovative end-to-end products, services for human beings... Curious by nature, I love connecting with people to learn about their needs, goals, and feelings. My interest in psychology coupled with my background in design, entrepreneurship, and marketing led me to the world of user experience design. I'm passionate about improving the lives of others through design. To achieve this, I leverage the interconnection between User Experience and Cognitive Psychology to offer easy and visually appealing solutions to difficult and technically complex problems.​Having earned my Bachelor of Fine Arts (BFA), Visual design and User Experience found their way into my life when I decided to start my own business. During the past 10+ years of working in diverse fields including interior design, lighting..