The goal of the Shifts Project is to build a cross-disciplinary international community, bringing together core-ML and applied ML researchers. Through this we aim to collect new datasets sourced from industry that feature ‘in-the-wild' distributional shift and make them freely available. This will enable better research in the area with outcomes that can be directly applied in-production. The Shifts Project will be organizing events, challenges and workshops to popularize these new datasets and raise awareness of the problem of distributional shift among the general ML community.