SIMPLICREATIVE - Key Persons


Brand Strategy

Job Titles:
  • VP Brand Strategy
Stephen brings over 30 years of international marketing experience across multiple verticals including grocery retail, consumer packaged goods, restaurants, digital media, healthcare technology and beyond. Stephen's marketing roots are in classic brand management after which his entrepreneurial drive led him to launch and grow start-ups and high growth tech companies in Southern California. Throughout his B2C and B2B marketing experience in Canada, the U.S., and Mexico, a core element has been effectively positioning brands within their markets and connecting them with their audiences through impactful copy and insightful content.

Cambria Lyon

Job Titles:
  • VP Client Service
Cam keeps everyone in check, managing teams and client communications for optimal project success. She helps streamline operations and processes at SimpliCreative and makes the team sane.

Jesse Diaz

Job Titles:
  • Web Support

JP Vergara

Job Titles:
  • VP UX Design
JP helps businesses build connections through digital media with his expertise in web design and content strategy. An enthusiast for all forms of interactive design, JP is self-taught in web design and front-end development, specializing in Wordpress CMS to build custom and modern websites for his clients. On content strategy, JP has worked with influencers, small businesses, financial advisors, nonprofits, retailers, agencies, and membership organizations to build their online presence and integrate all nodes among his client's CRM, email marketing, social media, and website into a seamless experience. JP always seeks new opportunities to design and improve user experiences, craft unique content, and grow businesses.

Justine Michael

Job Titles:
  • Web Support Manager

Kevin Svec

Job Titles:
  • Chief Content Strategist
Kevin has been writing professionally for nearly five years. His core forte is writing educational content on complex topics in a way that the average person can understand. His favorite part about being a writer and content strategist is that he gets to become an expert in a wide range of topics, and every day is something new. Kevin manages the writers' division. In addition to writing content himself, Kevin is responsible for editing the work produced by other writers within the company and making sure they are constantly improving. He is also responsible for speaking with clients and understanding the details of their copywriting needs.

Lei Lani Fera

Job Titles:
  • CEO, Chief Creative
  • President, Chief Creative
With over 20 years of multidisciplinary experience in branding, marketing, web development and IT operations, Lani combines design, innovation and creativity mixed with business strategy, logic, and functional goals to help clients succeed in their marketing efforts. She continues to build relationships and partnerships with like-minded entrepreneurs and digital experts to provide holistic solutions for clients.

Michael Forte

Job Titles:
  • the XYZ Co., Strategy Advisor

Purva Purani

Job Titles:
  • Dev Team Manager
Purva began her career as a front-end developer after earning a bachelor's degree in Computer Science & Engineering around six years ago. However, being a people person, she decided to try account management a few years later and has never looked back ever since. Purva packs a varied work experience that spans front-end development, team leadership, and client services. Her hard work and dedication continue to earn her praise from clients and colleagues alike.

Stephen Armstrong

Job Titles:
  • VP Brand Strategy
Stephen brings over 30 years of international marketing experience across multiple verticals including grocery retail, consumer packaged goods, restaurants, digital media, healthcare technology and beyond. Stephen's marketing roots are in classic brand management after which his entrepreneurial drive led him to launch and grow start-ups and high growth tech companies in Southern California. Throughout his B2C and B2B marketing experience in Canada, the U.S., and Mexico, a core element has been effectively positioning brands within their markets and connecting them with their audiences through impactful copy and insightful content.

Vishal Mahida

Job Titles:
  • SEO Account Manager
An MBA by qualification, Vishal leaves no stone unturned when it comes to executing client projects that involve technical SEO and content marketing. What excites him most about his role is the opportunities he gets to interact with clients from various industries, know about their offerings, and formulate SEO strategies that are best suited to each one.

Yash Patel

Job Titles:
  • Lead Web Developer
With over 5 years of experience in web development, Yash now leads a team of web developers with an expertise in WordPress. Quick turnaround time, attention to detail and meeting deadlines are some of his core qualities, making him a perfect fit for our dynamic work environment. He also loves to push boundaries, always encouraging his teammates to get creative and think outside the box.