CONNECT

For a company that stands for colour and nurtures aspiration, aesthetics and appeal; creating a hatt ke document to banta hai... It's the account of a lesser known place, in Rajasthan, that could have become the Dubai that we know of. Only if the then residents would have prioritized culture and tradition over profits and wealth... In a customer facing business space, people power makes all the difference. Hence, using people power as the concept was a no-brainer. The magic lies in how the team showcased people power.

Primary location: Kolkata