THE BSA FORMULA

We are a think tank for forward-thinking color cosmetics, fragrance, personal care & wellness brands. From ideation to scale, we partner with influential voices to co-create inclusive brands for conscious consumers... The BSA Formula addresses blind spots by introducing new brands, brand architecture and trusted talent to fill in ‘white spaces' across the beauty and wellness landscapes. From meaningful ingredients to world-class storytelling and best in class design, our team partners with creators to bring their vision to market and shepherd the vision through every stage of the brand lifecycle... As industry veterans, we are shaped by years of experience and a long collective history of lessons learned. We understand what consumers want, and we can deliver it to them in an impactful way.

Also known as: The BSA Formula, LLC