SASSEUR GROUP - Key Persons


Hua Xu

Job Titles:
  • Assistant President
  • Member of the Management Team
Ms. Hua serves as Assistant President of Sasseur Group, and Deputy General Manager of Business Management Center. With more than 20 years of brand management and commercial operation experience, she has participated in the development and operation of multiple commercial projects. She won the honor of 2019 China Commercial Real Estate Outstanding Professional Manager Award.

Long Jian - VP

Job Titles:
  • Member of the Management Team
  • Vice President
Mr. Long serves as Vice President of Sasseur Group, and General Manager of Human Resources and Administration Center. He has profound theoretical knowledge and rich practical experience in human resource management. Mr. Long is the National Personnel Research Achievement Award winner, the representative of the 5th People's Congress of Chongqing and the 5th Party representative of Fuling District in Chongqing.

Mr. Cesare Xu - Founder

Job Titles:
  • Co - Founder
  • Executive Director
Mr. Cesare Xu is the co-founder of Sasseur Group and serves as Executive Director of the group. Since 1990s, as the cofounder of Sasseur Group and the guardian of Sasseur Art Commerce, Cesare Xu, in his diligent, pragmatic and rigorous manner, has contributed greatly in the development of Sasseur Group. With over 30 years rich experience in the industry, particularly in the professional fields of construction, engineering, materials, cost and risk control, he's been leading the team and playing the core role in prompting Sasseur Group to be the leader in Asia while contributing in the creative development of global outlet industry. In view of his outstanding contributions, Cesare Xu won the awards of 2019 Top 10 Economic Personages of Chongqing, and 2020 Chongqing Bishan Talent. He is also the representative of People's Congress in Bishan District, Chongqing. Mr. Xu now serves as Executive Director of Sasseur Group and Chairman of Audit and Risk Committee (ARC). He is responsible for the risk control and compliance management of Sasseur Group, and presides over the group's Audit Department, Supervision Department and Procurement & Cost Management Center.

Sasseur Yang

Job Titles:
  • Co - Founder of Sasseur Outlets
As co-founder of Sasseur Outlets, Sasseur Yang is a key figure in the strategic development of the group. With her ingrained fashion sense and delicate but decisive business actions, she contributed in many roles in the development of the company, especially in the areas of public relations, international brand leasing, strategic planning etc. consolidating the collaboration between Sasseur and the brands, leading up to the successful opening of the first Sasseur outlet in Chongqing. She is the endorser of Sasseur Group's corporate culture.

Vito Xu - Chairman

Job Titles:
  • Chairman of the Board
  • Member of the Chairman of the Board
Mr. Xu founded Sasseur Group in 1989, and is currently the chairman of the board of Sasseur Group. He is an innovative leader with artistic passions, acute business insight and outstanding strategic planning capability. As the founder of Sasseur Group and a pioneer in Chinese art commerce business ideology, Vito Xu creates a super outlet empire with his unique artistic approach. With 30 years of experience focusing on the outlet mall operation led by the art commerce DNA, under the guideline of the Sasseur Super Thinking system that features emotional thinking, aesthetic thinking, scene thinking and capital thinking, he initiates the new business concept of "Art Commerce Super Outlets" in 2016 and brings innovation to the outlets industry with his unique "A × (1+N) × DT" business model. Under the leadership of Vito Xu, Sasseur Group has grown into a Top 500 Chinese Service Enterprise and is the sponsor of the first outlet mall real estate investment trust listed on SGX, as well as the leading super outlets brand in the global outlet industry. Vito Xu was lauded by various institutions for his contribution to the development of the industry. As a testimony to his achievements, his many awards includes "the Knight of the Order of the Italian Star" by the Italian president, "Meritorious Figure of the 40th Anniversary of China's Commercial Reform and Opening-up", "Outstanding Asian Entrepreneur" etc.

Xu Jun - President

Job Titles:
  • Member of the Management Team
  • President
Mr. Xu serves as President of Sasseur Group and is responsible for the overall management of the Group and its subsidiaries. With more than 20 years of experience in commercial operation and commercial real estate investment and development, a veteran in China's commercial real estate industry, he has participated in the planning, development and operation of multiple commercial real estate projects in China.

Yang Dongsheng - VP

Job Titles:
  • Member of the Management Team
  • Vice President
Mr. Yang serves as Vice President of Sasseur Group, Director of President Office, and General Manager of Group Financial Management Center. He is a Certified Public Accountant in China. With more than 20 years of financial management experience, Mr. Yang has in-depth knowledge of corporate financial management and rich practical experience in the capital market.

Zeng Jianzheng - VP

Job Titles:
  • Member of the Management Team
  • Vice President
Mr. Zeng serves as Vice President of Sasseur Group, and General Manager of International Brands Center. With nearly 30 years of experience in business operation management and outstanding leadership, he has a deep understanding of the industry and market development, and has rich experience and practical ability in brand management as well as operation management.

Zhang Mingqing

Job Titles:
  • Assistant President
  • Member of the Management Team
Mr. Zhang serves as Assistant President of Sasseur Group, and General Manager of Investment & Development Center. He has years of extensive business management experience and has participated in the commercial project positioning, planning & design, leasing, sales and commercial operations of multiple projects.

Zheng Yuanlai - SVP

Job Titles:
  • Member of the Management Team
  • Senior Vice President
Mr. Zheng serves as Senior Vice President of Sasseur Group, and General Manager of Business Management Center. He is among the outlet industry pioneers in China and has more than 30 years of experience in business planning, business operation and marketing. Mr. Zheng is one of the founders of China Outlet Industry Association, a senior lecturer of the Outlet Business School, and an Adjunct Professor at the Business School of Chengdu University of Technology.