FACEBOOK - Key Persons
Job Titles:
- Sales and Business Development
Job Titles:
- Mergers & Acquisitions / Partner
Colton Iverson is joining our team as an account manager. He is thrilled to be following his dream to work in the digital marketing world and has certified in Hubspot and Google Analytics.
He loves Arcane Marketing because it feels like a comfortable place to be and the culture and people have already impressed him - he has impressed us too!
He has been married since November of 2020. He and his wife will be welcoming their first son in August 2022. When not diving into the digital marketing world, Cole plays Dungeons and Dragons, writes, enjoys working out, and playing outside. He loves playing with his dog, reading, making/watching Youtube videos, and being around people.
Job Titles:
- Director of Human Resources
Debbie is going to be a lifelong learner. She attended BYU, SLCC, and UVU and has two Associates Degrees in University and General Studies. She is a member of SHRM, is a certified Yoga Instructor, and was also a certified Utah Notary.
If you ask Debbie what her specialties are, she will tell you she is a resource to the amazing humans of the Arcane Marketing Team. She strives to support them in their success while connecting them with tools for personal and professional empowerment. Her work with Arcane Marketing and the support of her team allows her to prioritize raising her two amazing kids.
When not working, Debbie enjoys reading great books, contributing to local service opportunities, supporting a healthy lifestyle, and basking in beautiful moments of simple authenticity.
We are thrilled to have Doug working with us as an Account Manager/ Strategist. He will be able to use his vast marketing experience to assist clients in achieving their marketing and growth objectives.
With twenty years of experience in business, as a result of working with several industries such as banking, automotive, agricultural, medical, retail, and others, he has keen insights into business and marketing.
When asked about his vision moving forward, Doug stated. "I believe it is possible to make a difference in people's lives and companies with sound growth and marketing principles."
Doug's main interests are his family, children, and grandchildren. Other interests include hypnosis, life coach, photography, videography, and travel.
Dustin Davidson brings his experience from working in Management with Amazon's Logistics to our team. He contributes as a web developer.
What he loves most about Arcane Marketing is the great opportunity to develop what was once a hobby of his into a career path. Arcane Marketing's core values of Vision, Grit, Do What You Say, and Build the Greater Good align very closely with his personal philosophies.
When he is not working, Dustin likes to spend his time producing music or getting himself into nature. He also loves to improve his knowledge in the realm of computer science. Computers and technology have historically been a large part of his life whether he is gaming, recording music, or learning programming languages.
We are thrilled to have Dustin as part of our team!
Job Titles:
- Technology / Strategic Partner
Job Titles:
- Sales and Business Development
Joe Williams is part of our highly talented and skilled team of technical managers. He has used his writing and photography skills for creating content for websites, social media, magazines, newspapers, and blogs for well over a decade.
He understands the small business owner. He has experience of several years of owning and managing Journey's End Golf Course in Shelley, Idaho, and was the Managing Editor of the Morning News in Blackfoot, Idaho.
He has been with Arcane Marketing since 2018 and is certified in Google Analytics for Beginners, Google Data Studio, and Email Marketing. He loves helping clients gain visibility and generate leads for their business by driving more traffic toward them. He has a degree in Mass Communication from Idaho State University, where he competed on the ISU golf team.
When Joe is not helping clients grow their business, he is in playing with his wife and three boys, enjoying golf, winning radio contests, wearing orange, and taking his boys to their games.
Jonathan plays a vital role in the success and operation of Arcane Marketing. As the accountant and finance officer, he ensures that our clients, management, and employees all have the right finances. Sending bills and receipts to clients, paying our bills, sorting through bank transactions, and forecasting future expenses and revenues is a never-ending job!
He earned a bachelor's degree in Financial Economics from Brigham Young University - Idaho after working as a teacher's assistant for a couple of teachers at BYU-I.
Jonathan loves working with the people at Arcane Marketing and hearing about clients who are so satisfied they decide to do more work with us. He says that it is great to work with the sense that we are helping our clients expand their businesses and provide services in a variety of places.
He got married in April 2020 to his beautiful wife, Charity, enjoys good stories (usually fantasy) in books and games, and loves to play games with others - especially the card game Spades which we play around the office - and yes, he keeps track of all the scores of all the games!
Job Titles:
- Web Development Project Manager
Job Titles:
- SEO Specialist
- SEO Strategist
Maricor Santos is an amazing SEO Specialist! She specializes in SEO (on-page and off-page), and website administration.
Maricor earned her Bachelor's Degree of Arts with a major in Journalism. Maricor also has a rich work history and loves work culture in Arcane Marketing. The collaboration between team members creates a harmonious workflow with favorable results.
When not working, Maricor spends time with her 3 kids and has been happily married for 24 years. She loves cooking for family and friends.
Her favorite quote: "You cannot manage what you cannot measure."
Myles is a lifelong learner and entrepreneur. Myles has seen success in a multitude of verticals, all leading to Arcane Marketing, where he enjoys leading a solid team that is focused on creating innovative marketing solutions for our clients.
He earned his Bachelor of Science degree in Psychology with an emphasis in Human Behavior. When not working, Myles extends his passion for life in spending quality time with his wife and two daughters, fly fishing, playing billiards, and photography.
His favorite quote is, "It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows, in the end, the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat." Theodore Roosevelt
Nathan Hawkes' vast experience and success in the digital marketing world began in 2007.
He is known as the professional fixer/sniper in the digital marketing industry, but has the most experience in SEO and PPC. As the President of Arcane Marketing, he brings an extensive knowledge and skill set - not only in SEO and PPC - but also Social Media and Conversion Rate Optimization that run 2nd to none. After working in the industry initially for other companies, he used his experience and unique set of talents to create a better balanced online marketing and boutique-style agency where clients can see results and increase in revenue from their online marketing efforts, without the "fluff and riff-raff," as he calls it. He is a true student of the digital marketing industry and as such, stays current and on the cutting edge of the newest trends in digital marketing.
In June of 2021, Nathan has presented a prestigious digital marketing award for leadership in the industry. This award can only be given from an outside nomination and thorough interview.
Nathan has a gift for communication and believes communication is a pinnacle core value of Arcane Marketing. All disappointment comes from unmet expectations. As the industry changes, as you encounter new dynamic situations in the online world, communication is critical. Knowing what to expect, when to expect it, and becoming not only aware of it but knowledgeable as well is key to a great business relationship. As goals and targets in the digital marketing world change often, he believes communicating expectations is one thing that sets Arcane Marketing above the others and helps to dodge disappointment that comes from those unmet expectations. He has an uncanny talent for explaining complex marketing concepts or strategies in an easily understood fashion. This, in turn, enables the client to not only understand but to be excited about the implementation of such strategies. He believes in respect and tries to give respect to everyone and tries to make sure they know they are appreciated. "People do business with people. Relationships matter." Read that again.
Nathan and his wife live in Idaho Falls with their 4 children. He enjoys playing outdoors… just about any sport, shooting guns, hunting, off-roading in his UTVs, camping, hiking, traveling. The list goes on. Take a look at his "about me" video below to see who you might be interested in doing business with, face-to-face.
Job Titles:
- Office Manager
- Production Manager
Nichole is a major asset to our office and client experience team. She comes to Arcane Marketing with a Bachelor of Science degree in Interdisciplinary Studies and a variety of work experience that she uses to help our clients grow their businesses. Working in all different kinds of jobs has taught Nichole how to work with all kinds of people to find solutions to problems in their business. She loves to learn and strategize in all the different mediums of digital marketing- PPC, SEO, Social Media, Web Development, and Video.
She loves to work hard to ensure that everything falls into place while leading and motivating teams so everyone feels the joys of success and learns to conquer problems big and small. Nichole thrives in the culture at Arcane Marketing and considers feedback a gift that is important to maintain an honest and open dialogue with each of our clients.
Nikolas Steele is on our team as an intern specializing in Social Media Marketing. He is currently a student at BYUI pursuing his degree in digital marketing.
When asked what he loves about Arcane Marketing, Nikolas states, "I love the value that Arcane promotes as a business. I think they are focused on the success of each business they contract with. They also value each employee."
Nikolas is the youngest of 10 kids and an uncle to 49 nieces and nephews. When he is not working, he enjoys baking, hiking, camping, playing board games, playing the piano, and spending time with my family and my close friends.
Zach Stevens is part of our highly skilled team of SEO Strategists. His certifications include Google Analytics for Beginners, Google Suite, Radio Tech- Porterhouse, and has completed the SEMrush Content Marathon Season #2. He started his career in Search Engine Optimization and it took off from there to include other specialties of Link Building, Content, Local Listings, Website Optimization, Research, YouTube Marketing, and Organic Social Media Marketing.
Zach, as with all the team, stays on the cutting edge with the newest trends in digital marketing. He finds it most rewarding to see business websites increase in traffic and know he had a part in that growth. His education and skills continue to expand as he improves the online presence of small to large businesses from pet sitters to mechanics to medical and legal professionals, and beyond.