CONSCIOUSLY ETHICAL

We all judge people based on their behaviour. We have to. We need to know who to trust, who we can rely on and who we shouldn't, who to admire and model our own behaviour after, who to promote in our business, hire to work for us, or vote for... When an individual acts on their own, we judge that individual's action as right or wrong, and the individual as a good or bad person. But people are also part of groups -- and fairly or unfairly, we judge by association, as well... Professional ethics matters because your company will be judged by the actions of your employees. Your profession or association will be judged by the behaviour of its members. Your reputation will be affected by the business practices of those who work for or with you. The price of unethical behaviour among your employees or associates is lost income, diminished future business, and possibly a law suit.