Need a business or marketing plan? We craft strategic plans for short and long run initiatives, or we can help with annual planning...
We specialize in market research from qualitative exploratory research such as focus groups to quantitative questionnaires and customer satisfaction intercept surveys. We also use secondary research to add color to your primary research efforts...
Direct marketing is the lifeblood of a casino. We build segmentation and reinvestment strategies based on natural clusters and cohorts in your data. We build campaigns based on life cycle with reinvestment schedules based on variables such as recent visit, frequency and monetary models.