MADISON POE

When I started my career in design, one of the more unexpected truths that I learned was that it's not really about what the designer wants - it's not about what I want. Design is about asking the question and more importantly listening to the answer... Coming from a marketing background, I know a lot about targeting a user - I know how to tell someone what they should want. Transitioning into design has been a liberating experience. It has shown me how to step into a user's shoes, solve problems, connect with them, and bring a creation to life that is not only my design but a space inclusively designed for the user.