PLACEWISE - Key Persons


Bente Sollid Storehaug - CEO, Chairman

Job Titles:
  • CEO
  • Chairman
  • Non - Executive Director
Bente Sollid Storehaug has been founder and co-founder of several companies in IT and media, best known for the company Digital Hverdag AS which was started in 1993. The company grew rapidly, merged with New Media Science ASA in 1998 before the company merged with Linne Group AB and Cell Network in 1999. The company was listed in Stockholm in 1999. In February 2000, the company's market cap was SEK 9 billion. Sollid Storehaug led the Norwegian business until 2000 and was member of Cell Network Nordic management group. Today, the company is called Bouvet ASA and is listed on the Oslo Stock Exchange. Bente Sollid Storehaug is CEO of Digital Hverdag and non-executive director of Hafslund Eco, Europris, Eika Gruppen, Polaris Media and Motor Gruppen. She is also chair of Lanullva and The Velixio Group. Storehaug has been a member of several policy advisory boards for government ministers in Norway. She has also been appointed by the government to an expert committee on the future funding of the Norwegian Broadcasting Corporation (NRK). She is the ever-youngest member of the Norwegian Association of Editors. Finalist of Woman Board Award (2018) and rated as the 10th most powerful woman in Norway by business magazine Økonomisk Rapport (1999). Storehaug is a Norwegian citizen with residence in Oslo, Norway.

Christel Borge

Job Titles:
  • CEO of Entur AS
Christel Borge serves as the CEO of Entur AS, a company developing digital services for public transport and travelers in Norway. Prior to joining Entur, Borge held executive positions in Dipper, Telenor Group and Cell Network (now Bouvet). Borge has also worked as a management consultant in McKinsey, and served on the board of directors of e.g. Telenor Denmark, Telenor Digital, ABC Startsiden, and Component Software. Borge holds a Master's degree in Computer Science from NTNU in Trondheim, Norway, and a Master in Business Administration from INSEAD in Fontainebleau, France. Christel Borge is a Norwegian citizen with residence in Oslo, Norway.

Eric Grimes - COO

Job Titles:
  • COO
  • Member of the Executive Team
Eric has been with Placewise since 2011, and brings extensive industry knowledge and great competence in management and process structure to his role as COO. Among his other responsibilities Eric oversees US Operations, European and Nordics Client Performance, Product, and Product Delivery. Previous to his role as COO Eric served in varying capacities leading the client services team and Placewise's US client base through multiple transformations and has been the account lead on countless client portfolios. Serving on the leadership committee, he's provided guidance for the company's financial growth including strategic and tactical business drivers, client projects, and new business. Prior to Placewise, Eric worked in advertising and public relations with clients spanning the financial, healthcare, tourism and gaming industries. He is a graduate of the University of Colorado and lives in Golden, Colorado with his wife and two sons.

Helena Müller - CFO

Job Titles:
  • CFO
  • Member of the Executive Team
  • Member of the Board for Danske Invest Asset Management
Prior to her position as CFO at Placewise, Ms. Müller was the CFO and Board Secretary of the $1.2 billion NOK broadcast and distribution company RiksTV, and previously the company's COO. Ms. Müller's past experience also includes her roles as VP of Mergers & Acquisitions, and Compliance Officer to Schibsted Media Group, and past Board Member of the digital entertainment group Sandrew Metronome. Helena received both her MBA and AFA in Finance from the Norwegian School of Economics (NHH) and completed work in Strategic Management and International Tax Planning at BI Norwegian Business School. Ms. Müller is a current Member of the Board for Danske Invest Asset Management.

Ilia Riaskoff

Job Titles:
  • Sales Director Europe

Jason Cheong

Job Titles:
  • Member of the Executive Team
  • President, Placewise Asia Pacific
Jason has been working in the area of retail technology for over 20 years. His ecommerce experience includes leadership roles in Digital Marketing, Customer Relationship Management, and as the Head of Operation, Taiwan, for the luxury goods retail platform Reebonz. In his current role, Jason leads the Placewise Asia Pacific team, drawing upon his solid retail technology experience to bring digital innovation to shopping centres though out South East Asia, empowering them to reach their goals through deep customer insights, loyalty programs, and improved marketing ROI. Jason is a strong believer of "Attitude Drives Success" and isn't afraid to break with traditional thinking to achieve innovation.

John Dee

In the early days of the Internet, I was fortunate enough to work at MCI on Vint Cerf's Internet team where we had a front row seat to a true communications revolution. We were pioneering the infrastructure on the "information superhighway", building the plumbing if you will. We came across lots of ideas and early digital business models, many of them centered around retail. And years later it still seems like the waves of change just keep coming with greater speed and deeper impact on society as a whole. At some point I made the move from the world of Internet plumbing into Internet applications and services. I became fascinated by how people and society interacted digitally, and the impact that was having on retail and commerce. Today, I feel lucky to lead an amazing team of professionals at Placewise Americas, who work hard to contribute in our own modest way to the digital revolution in retail. Exploring the ebb and flow of retail in the digital world is what I wake up thinking about every day. And It remains a really fun ride. When I'm not thinking retail, I'm probably watching hockey, riding my bike or throwing down some sweet beats as DJ Yahya! I am lucky enough to be born and raised in colorful and most awesome Colorado! John Dee Read Bio

Joseph J Boehm III

Job Titles:
  • Co - Founder of Provider Real Estate Partners
  • Head of Retail Real Estate and Leasing at Forest City
Joe Boehm III, a Co-founder of Provider Real Estate Partners. Prior to co-founding Provider Real Estate Partners, Joe served as the Executive Vice President of Retail Leasing at QIC, an $80 billion Brisbane-based investment corporation, from 2017-2019. Before QIC, Joe spent 20 years at Forest City Realty Trust, ultimately serving as the Executive Vice President of Real Estate. He was critical in the orchestration, diligence, and closing of QIC's $3.2 billion acquisition of Forest City's retail portfolio, and led the transition of approximately 280 people, $180 million of NOI, and 12 large scale retail and mixed-use assets to QIC. As the head of retail real estate and leasing at Forest City, Joe lead a team and properties that generated $275 million of NOI. He was responsible for major tenant relationships, developing value creation and redevelopment plans, and establishing leasing strategy for 29 shopping center and mixed-use properties across the U.S. Joe spearheaded Forest City's relationship with QIC, leading to asset divestitures that aligned with Forest City's deleveraging and portfolio optimization strategy. He was a managing member of the joint venture responsible for asset performance and strategy for the eight initial properties transferred to QIC. Further he was the Dean of the John T. Riorden School for Real Estate. Joe received his BS in Accounting from Miami University. Joe is an American citizen with residence in the USA.

Kristian Nordtomme - CCO

Job Titles:
  • CCO
  • Member of the Executive Team
Kristian has been employed by Placewise (formerly the Boostcom Group) since 2004 and has previously been heading the group subsidiary Boostcom Media for 9 years until he took on the role as Chief Commercial Officer in 2015. He has played a major role in the digital transition of the global retail real estate industry over the last 15 years, continuously driving innovation within customer data and loyalty solutions. Before joining Placewise, Kristian worked with business development within the media & publishing industry and holds a bachelor's degree in finance and administration from The Norwegian Business School (BI)

Peter Tonstad - CEO

Job Titles:
  • CEO
  • Member of the Executive Team
Peter has been working with digital transformation since 1996 within finance, media, the music industry, and retail. His experience includes 5 years of management experience from Tidal/WiMP/Aspiro, having served as CEO, CFO and CCO. Aspiro/TIDAL was acquired by Jay Z and 15 other world-renowned artists at the beginning of 2015. He has been CEO of the consultancy firm Tarantell, International Director of Edda Media/Mecom Ltd., CEO of the media monitoring company Opoint, Director of Business Development at Dagens Næringsliv Nye Medier/NHST, Head of Northern European Sales for Thomson Financial Intelligence Data and Head of Sales for Web Solutions at Reuters. Peter holds a bachelor's degree from The Norwegian Business School (BI) and has completed a Management programme in Corporate Finance (BI).

Robert Desborough

Robert has 30 years experience in Shopping Centre development and retail store portfolio expansion throughout Asia. Originally qualifying as Chartered Surveyor with Cushman & Wakefield in the UK Robert has spent the past 24 years in Asia in Senior Management roles with major retail groups. He spent ten years with Tesco in Thailand & China leaving as COO Tesco Property China and six years as Head of Property Asia for Marks & Spencer. He has also been an advisor to Reliance Retail(India),J.Sainsbury PLC(China) and the Dairy Farm Group(Malaysia & Indonesia). Robert Desborough is a British citizen with residence in Bangkok, Thailand.

Rune Sørum

Sørum joined Televenture as Partner in 1998. Prior to joining Televenture, Sørum was a private investor and a senior adviser for European companies working in both Asia and the Middle East. Sørum has held several board positions in Norwegian investment companies. Sørum holds a Master of Science in Business and Economics (siviløkonom) from Copenhagen School of Economics and Business Administration. Sørum is a Norwegian citizen with residence in Oslo, Norway.

Wojciech Czech - CTO

Job Titles:
  • CTO
  • Member of the Executive Team
Wojciech joined Placewise (formerly Boostcom) in August 2019 and has previously been CTO for AVSystem. He holds PhD in Computer Science (2012) and MSc in Computer Science from AGH University of Science and Technology in Krakow. Wojciech has wide experience in managing technical product teams as well as research & development teams in the area of Internet of Things, Machine Learning and Financial Tech. His industrial expertise includes large scale systems for M2M communication, IoT standards, mass monitoring solutions, big data and cloud technologies. Wojciech's research interests concentrate on structural pattern recognition, time series prediction and spreading processes on complex networks. He is the author of more than 20 publications in the data exploration field.