DISTINCT

Whether we call it evolution or disruption, the business world as we know it is rapidly changing. Almost everything is being questioned, taken apart and rebuilt... But here's the problem: Business communication isn't changing much. Particularly how we persuade others. It's still about closing and convincing. Still information-heavy and technical. Still too many charts and graphs... The past several years of disruption and innovation in our workplaces have reminded us of something important.