PROCTER & GAMBLE

In 1964, Secret Areosol was introduced, also called Secret Super Spray. It helped keep women cool, calm and self-assured throughout the decade. In 1965, Secret launched in Canada, and in 1969, Secret Antiperspirant Spray was added to the already growing product line... During the 1980s, three new scents were introduced: Powder Fresh, Spring Breeze and Sporty Clean. By the end of the 1980s, Procter & Gamble had established Secret as the best deodorant for sweating, making it the leading women's deodorant brand. During this time, Secret also began a relationship with the LPGA in 1987, Motorsports in 1987, and the Miss America Pageant in 1986... We share the same spirit of individuality, femininity and strength that these fearless women possess, and use it to continue innovating as a brand. Our goals will always be to provide excellent odor and wetness protection, be the best deodorant for sweating, and help women take on each day as fearlessly as they can.

Also known as: antiperspirant