CSE - Key Persons
Job Titles:
- Group GM Corporate Services
He holds a degree in Accountancy from National University of Singapore (NUS) and the ACCA qualification from UK. He is currently the General Manager of Corporate Services of CSE Group of Companies.
Before joining CSE in 1997, he has worked in Coopers & Lybrand, NM Rothschild & Sons (S) and Concrete Constructions Group and has over 29 years of experience in auditing, treasury operations, finance, accounting, legal and corporate services. He has a proven track record of success in leading cross-functional teams, implementing process improvements, and driving operational excellence. Benny is responsible for overseeing the corporate services function across the organization and ensuring the delivery of high-quality services to internal stakeholders. He is now heading the newly setup CoverBox Malaysia to promote telematics insurance to the mass market.
Chong holds a Bachelor's degree in Computer Science from Montana State University, USA. He has over 20 years of experience in Information and Communication Technologies with expertise in Linux platforms, networking and Call Centre solutions. He is a Microsoft Certified System Engineer and started his career as Siemens Communication Engineer, later joined CSE as Systems Engineer until present. In addition, he is also a member of ISO27001 ISMS Steering committee, in charge of Incident Management, Backup Management and Change Management.
Job Titles:
- Director, Marketing & Sales
Chua holds Diploma of Association of Business Executive and Diploma of Institute of Administrative Management with Certificate of Institute in Marketing. He obtained his Masters of Business Administration from University of Miami. He is currently the Director of Marketing and Sales of Commercial Operations Division of CSE Group of Companies.
Chua is responsible for driving revenue growth and brand awareness through effective marketing and sales strategies. With over 30 years of experience in the industry, he has a track record of delivering results through collaboration, innovation, and data-driven decision-making.
Job Titles:
- Business Development Manager
Collin is a dedicated Business Development Manager with 18 years of experience in Automotive Industry. Graduated from Curtin University, Australia (Bachelor of Commerce) he has a strong ability to develop and drive strategic relationships with key OEM partners and facilitate partner interactions with sales, product management, marketing and engineering.
Through his strong understanding of the industry and market trends, and with proven track record of driving growth he has helped to continue to grow the OEM business both locally and regionally.
Job Titles:
- Director, Group Commercial Operations
- in 2016 As Group Commercial Operations Director
Harry holds a BSc degree in Mechanical & Marine Engineering from the University of Guildford, Surrey, United Kingdom. He has many years of experience in the fields of Strategic Planning, Marketing and Sales working for UMW Holdings & UMW Toyota Motor. He has held Director positions in various Divisions within the Group spanning a period of 30 years.
Harry joined CSE in 2016 as Group Commercial Operations Director. He has a strong track record of delivering results through effective operational management and commercial strategies. As a key member of the senior leadership team, he is responsible for driving revenue growth, operational efficiency, and customer satisfaction across the organization.
Job Titles:
- Product Platform Manager, Telematics Division
Hassan holds a Bachelor of Science Mechanical Power Engineering in Alexandria University, Egypt. He is a seasoned Telematics Product Platform Manager with over 20 years of experience in developing and managing telematics solutions for automotive and transportation industries. He has a deep understanding of the telematics ecosystem including hardware, software and data management with a track record of delivering successful telematics products and services. Hassan is highly skilled in managing cross-functional teams and collaborating with internal and external stakeholders to deliver high-quality products that meet customer needs and exceed expectations.
Ivan Astafyev graduated as an economist and began his career in corporate financing and investment. However, he was inspired by high-end technology and software development and in 2008, he joined the private company Echelon, one of the leaders in the stolen vehicle recovery market in Russia. Since 2012, Ivan has participated in a joint project with MetaSystem SPA to create telematics products for usage-based insurance and fleet management systems, specifically focusing on driving behaviour algorithms, crash reconstruction and analysis.
In 2016, Ivan partnered with Ronny to create ScienceJet, a company that provides cutting-edge telematics products in Malaysia. Together they launched the first Telematics Insurance program in Malaysia and continue to expand in Asia markets since then.
Job Titles:
- Head of Marketing Communications
As the Head of Marketing Communications, Janice is a seasoned marketing professional with a deep understanding of brand strategy, customer segmentation and messaging. She has a proven track record of developing and executing successful marketing campaigns that drive revenue and increase brand awareness.
In terms of experience, Janice has a background in marketing or communications, with at least 20 years of experience working across multiple channels, including digital marketing, social media, PR, events and advertising.
Job Titles:
- Head of Software Design & Development
Michael holds a Degree of Master in Computer Science from University of Malaya. He joined CSE Telematics as a fresh graduate and worked his way up from ground bottom with experience ranging from networks to software development. Forward looking and experienced with over 20 years of experience, he is now heading the Software Design and Development Team to bring in innovation and technology to the organization.
Ronny Tan holds a BSc in Business Studies from The City University Business School, University of London. He started his career as vehicle installation engineer for Vodafone in London in 1984 before joining CSE Automotive Technologies in 1986 as an Executive Director. In 1990, Ronny assumed the position of Chief Executive Officer and in 1998, he led the creation and development of CSE Telematics with the ambition to expand CSE's activities in the field of automotive telematics. In 2016, together with Ivan Astafyev they founded Science Jet to expand telematics adoption to include fleet and insurance.
Stefano has and always had a deep passion for IT, networking, and security. With a proven track record of pioneering new solutions, Stefano has consistently driven innovation. He has a particular expertise in Telematics, which he has leveraged to develop game-changing solutions. As a key member of the team, Stefano brings a wealth of experience and knowledge to the table, and his insights and ideas continue to drive the company forward.
Job Titles:
- Head of Vehicle Integrated Design & Development
Tan is a seasoned automotive professional with over 20 years of experience in vehicle integrated design and development. He has a deep understanding of automotive engineering, design and development processes with a track record of delivering successful vehicle programs. Tan is highly skilled in managing cross-functional teams and collaborating with suppliers to deliver high-quality products that meet customer needs and exceed expectations.
His expertise includes:
Lead the design and development of new vehicle programs from concept to production ensuring alignment with company strategy and market needs.
Manage cross-functional teams including design, engineering, testing and manufacturing to ensure successful program execution.
Collaborate with suppliers to ensure timely delivery of components and systems, and to optimize cost and quality.
Drive continuous improvement initiatives across design and development processes, tools and methodologies.
Lead the development of new vehicle platforms, architectures and technologies to support future product plans.