SOFRESH - Key Persons


Bill Belias - CTO, Founder

Job Titles:
  • Chief Technology Officer
  • Founder
Bill has 31 years of experience in technology development within the plastics industry and engages with multinational CPG's to develop new products and materials for packaging and product enhancement. Bill previously managed for Pactiv (Formerly Mobil Oil) as corporate new business development exploring new markets for the packaging business. He has held various roles throughout his career such as process engineer and sales. Bill is known by his colleagues as being inventive (21 patents) and establishing networks to facilitate new product development. He has expertise in raw materials development, converting processes, microbiology and shelf life extension. Bill has a Chemical Engineering degree from Case Western. Currently serves on several Boards and advises startups on business development and strategy.

Charles Christopher - CMO, Founder, President

Job Titles:
  • Chief Marketing Officer
  • Founder
  • President
President of C.C.I, Chuck has 28 years of food packaging experience working with some of the premier companies in this market space such as Alcan and Sonoco. The last 16 years have been dedicated to flexible film solutions for the baked goods market. The key customers being Bimbo Bakeries, Kraft, Flowers and Kings Hawaiian Bread. Managing multinational sales solutions for CPG's has provided Chuck with a unique skill set to handle new global packaging strategies. This combined with long term industry relationships and a steadfast dedication to his customers has created an open door relationship to the top decision makers in the baking industry. Presently Chuck is working with Bimbo Global Packaging team on extended shelf life and cleaner labels solutions. Chuck enjoys productive business discussions on green spaces.

Toby Thomas - CEO, Founder, President

Job Titles:
  • CEO
  • Founder
  • President
Toby has 30 years of food packaging experience focused in research, new products and business development at Pactiv (Formerly Mobil Oil). With over 40 patents, Toby has utilized food packaging innovations to develop new branded products including Hefty OneZip and Presto Products' Slide-Rite with sales of $300 M annually. Degrees in Mechanical Engineering from UW-Madison and Texas A&M University, Toby's skills include process, automation, active packaging and product development with additional corporate roles in capital and business planning, intellectual property, operations management and product pricing for several divisions of Pactiv. Currently serving on 3 local boards with area clubs & schools. Toby has volunteered with National Ski Patrol for 23 years.