PREFERENCE.EXPRESS

Preference.Express is a next-generation consent management platform (CMP) and identifier solution built using SWAN open source technology. It's time to create a safer and smoother online experience... Preference.Express is an identifier solution that addresses the needs of each party in the consent management process, from the individual to the regulators overseeing data privacy rights... Using the Secure Web Addressability Network (SWAN) Model Terms and Data Schema, Preference.Express is a solution that doesn't ask people to accept cookies, but instead asks what type of marketing they'd like: personalised, standard, or none at all. This is then shared across participating websites, reducing the need for people to fill out the pop-up again.