DRAFT

Draft is an interaction design consultancy that optimizes online stores. Unlike other optimization consultancies, we use design research to inform our experiments - which beats the industry-wide success rate by over 400%. We're proudly independent, and have been around for one metric tech eternity, aka 8 years and counting... There aren't many emails I open every week without question, but Draft's is one of those select few. Each week, Draft delivers thoughtful and practical conversion optimization advice that anyone can use. This publication is actionable, in-the-moment tactics that put you ahead of the curve... We help stores make more money by teaching them how to make informed design decisions. We focus entirely on the creation of outsize economic value for our clients. We provide clarity, certainty, and rationality in an industry that is known for providing very little of these.