UNTILL

The fresh fruit and vegetable supply chain has been detrimentally centralized for a long time. Not to get too into the weeds, since it's the same old story with all massive, impersonal industries: no matter where we are, the produce we eat is grown in just a few far-flung places due to economies of scale and regions that are environmentally blessed with longer growing seasons. So I decided to invent technology to change that. I wanted to put a little sense of humanity back into produce... Together, over the course of 4 years of plant science research and equipment development we invented and patented technology that allows us to grow food-anywhere in the world-at competitive costs compared to conventionally grown produce. Now we're giving people access to fresh fruits and vegetables year-round, boasting flavor that surpasses not just my first attempt, but-I think you'll agree-is far beyond that of even your typical supermarket fare... The world needs sustainably-farmed produce. Here..