YOUNITE MEDIA

YouNite Media was founded by Pedro Lerma, CEO of LERMA/, and Rodrigo Vallejo, CEO of RO2 Media. Over the past decade of working with, and targeting, minority audiences, they've seen a shift in the way companies buy their advertising, with more and more emphasis on working with minority-owned entities, so the two partnered up and created YouNite Media to help brands and corporations meet these promises... Our team of data scientists developed a customized algorithm to provide a scoring system for each featured brand, which was based on data analysis that was weighted and valued. Brands were first sorted and grouped by Total Audience* (MRI/Simmons) and Sales Volume (Dun & Bradstreet) and divided into four "quartiles" based on their audience size and annual sales volume to ensure that the efforts of smaller brands were equally represented against larger, more established brands. Each quartile contains approximately 25% of the total records and maintains the parameters outlined below...

Primary location: Dallas United States