PARTNERHOOD

We are social beings, evolved to meet our most basic needs and thrive through the benefit of our social relationships. And the same applies to our aspirations. Peer pressure, social acceptance, and group belonging are extremely powerful influences on our psychology. In fact, it is one of the most basic motivations that has developed over thousands of years of evolution. We are social by necessity because it has helped us to survive. And when we understand and appreciate this influence on our behavior, our social psychology, our motivations, and decision-making, we can capitalize on it to help us achieve great things. Many of us don't work successfully in a bubble. Yet, modern ways of working have lent to a more monastic way of life. Sitting by yourself at a computer all day and minimally interacting with others, is contrary to the way we are designed. For many of us, this way of working is extremely unsatisfying and is a detriment to our success. We need others to help us form creative..