BERND LORENZ WALTER

That is why the key to success lies in the way we see people and their needs. This holds true, no matter what role a person plays - whether as a manager, an employee, a service provider, or customer... The success or failure of a company is not decided by technology, by the strategy or the product - it is decided by the people involved. People can breathe life into technology, implement strategies, and sell products - but people can also stand in the way... After graduating, I worked in various communication agencies and, in 1997, founded my own agency. I was already frequently being asked questions about corporate strategy at that time, above all in connection with internal communication and management issues. At the same time, topics like CSR and sustainability were becoming increasingly important and this led me back to the interests I had while studying.

Primary location: Berlin Germany