COBRIGHT - Key Persons
Brendan leads a truly talented team of designers, content specialists and digital marketers. With a wealth of marketing experience and certifications, Brendan is the mastermind driving projects along, talking strategy, and discovering better process opportunities for our clients.
With over 20 years of industry experience, Brendan came to CoBright after revolutionising the digital marketing and rebrand of Dingo Mini Diggers as their National Marketing Manager. As Export Manager Brendan also took Dingo to South Africa, UK & Europe, South Korea, New Zealand and Chile.
A Toowoomba local, Caitlin has experience strategising, managing, and implementing marketing solutions for a range of industries.
Starting as a CoBright Content Specialist and evolving to Marketing Account Manager and now Marketing Director, Caitlin has an in-depth understanding of what it takes to make brands shine in the sea of digital content. Growing up in an ADF family, Caitlin's pragmatic, detail-oriented and organised approach enables her to effectively ensure CoBright's clients are getting proactive, strategic marketing support.
From talking strategy to creating high-quality content, Caitlin's happy to assist however she can. Specialising in Advertising, PR and English Literature, Caitlin is more than capable of finding the right solution for your next marketing campaign or website.
Job Titles:
- Content Specialist & Copywriter
A rural gal originating from Winton, Ella's role focuses on content and copywriting, working to create captivating information for the audiences of our clients and our own brand.
As CoBright's (un)official International Correspondent, Ella is currently based in the UK (the Scottish Highlands, to be precise!) and travelling while she works. Prior to joining the team, Ella worked with a range of small businesses including e-commerce, healthcare, wellness and the not-for-profit sector. Her ability to find the right words and fine-tune a message to resonate with the audience has enabled our clients to get their message across with style and precision.
With a lifelong involvement in agriculture, Ella brings to a team an in-depth understanding of many of our rural clients. Her passion for learning and taking on new challenges is well met by the variety of work and clients at CoBright. Ella's creativity isn't limited to the office though-when there's a spare moment you will find her scribbling away in her journal, pinning new destinations on Google Maps or plotting her next adventure!
With over 20 years of experience in design, Gareth takes projects from concept to completion. For Gareth, no two days look the same; his work spans from graphic design to UX, video and media production to application evaluation.
With experience working in agriculture and as a Director of Photography working on Indie Films, Gareth understands the balance between creativity and delivering real, tangible results. His favourite part of the job? Working with a variety of clients to deliver projects ranging from highly creative to highly functional.
While Gareth enjoys many things including motorbikes, rock-climbing, and making music, his most favourite thing in the world is his son, Henry.
Job Titles:
- Digital Marketing Specialist
After working within the marketing teams of an Australian motorcycle importer and large-scale marketing agency based in the Gold Coast, Joel joined the CoBright team. Starting out as a content specialist in 2019, Joel quickly became CoBright's go-to Digital Marketing Specialist-strategising, delivering and reporting on CoBright's Google and Facebook ad campaigns.
As a certified Google Partner, Joel is best placed to get your ads in front of the right audience at the right time, every time. From retail to manufacturing, Joel enjoys partnering with a range of clients to deliver real results. Whether you need to target your ideal audience through clever campaigns with defined goals or simply want to know what your metrics mean, Joel can help.
An active cyclist, motorsport enthusiast, and slight caffeine addict, Joel's favourite part of working at CoBright is being a valuable part of a team where success is shared with each other and our clients.
Chances are if you've seen a CoBright website, it was built by our very talented Designer and Web Developer, Nathan.
Having worked with CoBright for more than 10 years as a freelance designer and web developer in our New Zealand ‘Foreign Office', Nathan is truly part of CoBright's furniture.
Officially joining the team full-time in 2023, Nathan brings an incredible wealth of experience and a vast variety of skills to our team. From graphic design, interactive media and exhibition design development to responsive web design and development, Nathan has worked on many unique and varied projects.
Coming from a family of artists, Nathan enjoys the interactive side of digital art, and seeing his ideas come to life. With a particular passion for learning and adapting to the latest design trends, Nathan is continuously refining and developing his skills.
When he's not bringing a brand's story to life, you can find Nathan out on a hike, playing a videogame, or getting immersed in a good book.
Job Titles:
- Digital Content & Copywriting Specialist
Nathan Rees Digital Content & Copywriting Specialist Bachelor of Marketing & Administration Management After working with a national agricultural earthworks software provider, Nate joined the CoBright team looking for a new challenge to expand his marketing capabilities. Having grown up on a NSW cotton farm and with experience working for the National Centre for Engineering in Agriculture (NCEA), Nate is no stranger to working with our range of ag clients. He is the social media and copy whizz behind many of our marketing clients, finding new ways to curate content that cuts through. Nate enjoys ‘solving the content puzzle'-finding the right words that fit perfectly together to create an interesting brand story. On the weekend, you'll find Nate on the hockey field or enjoying a board game with friends.
The creative force behind many of our clients' marketing, Paige is our Melbourne-based Graphic and Web Designer.
With a long-time passion and talent for photography, Paige quickly transitioned into brand design and then web and graphic design. Her experience in web and mobile app design, software design, graphic design, and marketing her own business means she knows what it takes to make brands stand out.
Having grown up on New Zealand dairy farms ranging between 300-1000 head, Paige is confident working in the ag space and ensuring we use the right type of beast for the job!
A crucial piece of the CoBright puzzle, Paige enjoys the variety of clients and knowing that her work supports the success of Australian businesses.
Job Titles:
- Special Projects Account Manager
As our Special Projects Account Manager, Renata oversees CoBright's unique projects. With a broad array of experience in education, publicity, event management, and medical marketing, Renata is a catalyst for ideas. She was even promoting webinars before it was normal!
With two decades of experience in arts publicity and medical education, Renata is your go to for educational event coordination, webinars, podcasts, database management, and CDP and CRM platforms. Her knack for doubling brands' user bases stems from a deeper understanding of people, leveraging analytics to recognise audiences' psyche and successfully tell brands' stories.
Classing her personality as ‘subdued flamboyance', Renata sees things in a unique way, asking the questions no one thinks to ask and bringing creativity and interest to any industry. She enjoys watching knowledge spread like wildfire-seeing a spark turn into something amazing. And did we mention she can firebreathe?
Job Titles:
- Digital Content & Copywriting Specialist
Joining us at the end of 2022, Sean brings a wealth of experience to the CoBright team. Led by his natural curiosity and interest in problem-solving via effective communication, Sean's experience as a journalist has enabled him to hone his writing skills and understanding of the Australian media landscape.
A true Toowoomba local, Sean knows how to tell a great narrative, both for rural and larger businesses, cutting through the fluff to get to the real story-a skill that he puts to great use as a Copywriter at CoBright. He enjoys the variety of work that CoBright provides and working with a range of people.
With a background in marketing, social media, and design and previous experience marketing manufacturing, resource, and agriculture industries, Sinead brings a wide range of skills to CoBright.
After discovering her interest in agribusiness marketing at an internship, Sinead joined CoBright as a Content and Copywriting Specialist in 2022, excited to work with our range of clients to deliver content marketing that resonates.
Job Titles:
- Digital Content & Copywriting Specialist
Currently studying Communications and Media, Tayla has plenty of marketing experience under her belt; having been the social media guru for the Australian Campdrafting Association and working with major media outlets, ABC and Seven.
In her role, Tayla writes an array of content for our team-from websites to social media, Tayla has you covered!
Growing up on a small property with plenty of cattle to keep her busy, Tayla enjoys the grounded nature of the agricultural industry and working with CoBright's range of clients.
In her spare time, Tayla enjoys time with her fiancé, family, and Cavoodle, Maple.