JOLT EFFECT

A new study of 2.5 million sales conversations reveals why customers tend to chose inaction over action and the counterintuitive playbook-the "JOLT Effect approach"-that high performers use to overcome customer indecision and close more deals... The JOLT Effect: How High Performers Overcome Customer Indecision, written by the best-selling author of The Challenger Sale, Matt Dixon and co-author Ted McKenna. Learn about the study, access free resources, and more about our speaking, training, and support for sales and sales enablement leaders.

Also known as: The JOLT Effect

Primary location: Western Springs United States