PARS - Key Persons
Job Titles:
- Member of the Leadership Team
- Director of Strategic Operations
Erik Rasmussen serves as the Director of Strategic Operations, determining the strategic direction of PARS' operations, establishing key partnerships with customers and suppliers, driving operational IT initiatives, and managing special large-scale customer projects. Erik possesses a rich history of management consulting and automotive industry experience.
Job Titles:
- Member of the Leadership Team
Jim Christiano founded PARS in 1998 after a long career with Buick. Jim remains very active in all areas of the business. His long-time contacts and knowledge of the business ensure continuity with long-time customers and contacts within the automotive and fleet industries.
Job Titles:
- Director of Customer Experience
John Ross serves as the Director of Customer Experience, overseeing customer relationship management, inside sales, IT projects and website support, data management, and special projects. John joined PARS in 2011 with more than 14 years of customer support management experience within the fleet leasing and logistics industry with successful relationship management growth and profitability.
Job Titles:
- CEO
- Member of the Leadership Team
- President
Lori Rasmussen has been the president/CEO of PARS since 2006. In this role, she is responsible for all facets of the business, including operations, sales and marketing, finance, and strategic planning. Lori started at PARS in 2004 and oversaw the day-to-day operations and development of direct sales and operations strategies. She maintains active involvement in several women-owned business organizations and associations within the automotive fleet industry. She served as the Director at Large for the Automotive Fleet and Leasing Association (AFLA) from 2006-2008, served on the Executive Leadership Board from 2008-2010 and became AFLA president in 2011.
Job Titles:
- Member of the Leadership Team
- Vice President, Sales and Client Relations
Teri Ross is Vice President, Sales and Client Relations at PARS. Teri is responsible for all sales and customer relationships for the US, Canada & Puerto Rico. Teri joined PARS in 2017, bringing with her over 20 years of fleet industry experience in customer service, sales and marketing, business development, strategic planning and project management.
Job Titles:
- Member of the Leadership Team
- Director of Internal Operations
Tish Huckins serves as the Director of Internal Operations, overseeing communication with customer representatives, outside offices and vendors. She also oversees the internal operations team, which is responsible for ensuring customers are informed about their vehicle condition and the additional service offerings available with PARS, to include preparing quotes and managing customer orders from placement to completion. Tish joined PARS in 2010 and brings over 11 years of management experience.