PHAROSITY - Key Persons


Brian Barbash

Job Titles:
  • Consultant
  • Partner
Brian is a seasoned consultant with deep knowledge across the commercial functions of Life Science Manufacturers. Working with a diverse group of manufacturers on their agreements with customers and payers, he has helped clients define and implement strategies and operational solutions that pragmatically adapt best of breed concepts to client specific needs. During his more than 22 years in the industry, Brian has executed numerous projects for clients in the areas of commercial and government contracting, gross-to-net, brand and contract analytics, traditional and specialty channel distribution, and the supporting operational systems and functions.

Mike McCarthy

Job Titles:
  • Partner
Mike McCarthy is a proven expert in the areas of gross-to-net, contracting, government pricing and managed markets analytics for Life Sciences Manufacturers. Working with manufacturers large and small on their agreements with customers and payers, he has helped clients define and implement strategies and operational solutions that maximize return on investment and streamline operational processes. In the 25 years he has been working in this field, Mike has held direct management and oversight responsibility for 16 large solution implementations across contracting and pricing, gross-to-net and analytics; combining policy, process, systems and organizational structure. Experience across manufacturers in traditional and specialty pharmaceuticals, diagnostics and medical device has equipped Mike with a unique understanding of how to flexibly apply methodology to achieve compliant operations for optimal revenue management.

Rob Ririe

Job Titles:
  • Consultant
  • Partner
Rob is a proven consultant in the life science industry. Rob's experience spans a wide range of topics across the commercial and compliance organizations within the Pharmaceutical and Bio-Tech industry. Through the years he has assisted multiple manufactures large and small; with projects to optimize operations utilizing his experience with policy, process, and system implementations. In recent years with the eruption of emerging Biotech and Pharma companies Rob has assisted these clients with the launch of new products through the design and construction of organizational capabilities that meet the needs of a growing organization and the unique challenges these entities face. With knowledge and expertise in the commercial and regulated markets he helps companies achieve both strategic business goals as well as meet their regulatory obligations with government pricing and contracting programs. Rob's area of subject matter expertise includes Managed Markets, Contract and Pricing, Gross-to-Net, Analytics, Commercial and Regulatory Policy including FSS, Medicaid, Medicare and PHS programs.