BETTER NUTRITIONALS - Key Persons


Anthony Davidson

Job Titles:
  • Associate Director of Supply Chain
Anthony Davidson is the Associate Director, Supply Chain at Better Nutritionals. Anthony joined the company in 2020 and serves as the senior leader of supply chain operations. Prior to joining the Better Nutritionals team, Anthony has held leadership positions in a diverse array of industries. He holds an MBA in Supply Chain Management from Ashford University and a Certified Supply Chain Professional (CSCP) certification from APICS.

Ariel Guizar

Job Titles:
  • Director of Expansion and Capital Projects
Ariel is the Director of Expansion and Capital Projects at Better Nutritionals. With 25+ years' experience in the Nutraceutical and OTC industry, he has assisted, overseen, and developed over 1 million square feet of combined Nutraceutical and OTC manufacturing space that generated thousands of new American jobs. With our most recent expansion, Ariel spearheaded the construction of our Norco facility which is over 430,000 square ft., over 22x the size of our Gardena facility.

Odelya Hoffman - Founder

Job Titles:
  • Co - Founder

Paul Anton - CFO

Job Titles:
  • CFO
With 22 years of overall experience, Mr. Anton started his career in public accounting as an auditor with Ernst & Young and obtained his CPA license. Mr. Anton's focus was primarily on consumer goods with retail, distribution, and manufacturing clients. Mr. Anton then moved to private industry as the VP-Finance and Corporate Controller and 3 years as the CFO with a for-profit post-secondary education institution. Mr. Anton's focus has been on building high-performing teams and integrating the finance department within the company's operations, while creating structure and instilling financial discipline within the organization

Roger Tyre - COO

Job Titles:
  • COO
  • Better Nutritionals' Chief Operating Officer
Roger Tyre is Better Nutritionals' Chief Operating Officer. He assumed this role in January 2021. Roger joined Better Nutritionals in 2018, serving as the head of Research & Development. As the company rapidly expanded, he took on responsibility for BN's Production, Quality, Supply Chain, and Safety departments. Tyre's focus is on innovation and rapid development, driving a science-based approach to nutraceutical confection manufacturing. Prior to joining BN, Roger held various positions in R&D at Abbott Laboratories. Roger earned a bachelor's degree in kinesiology and a master's degree in food science.

Sharon Hoffman - CEO, Founder

Job Titles:
  • CEO
  • Founder
Every dream has a dreamer and for Better Nutritionals, that is Sharon Hoffman. Our CEO, Founder, and recently awarded Entrepreneur of the Year Finalist for the Greater L.A. Area, has had an unparalleled intuition and drive for success. A serial entrepreneur making his way from Israel as a DJ to now running one of the most successful contract manufacturers in the United States. Sharon believes in always saying yes and accepting a challenge head-on. His problem-solving and leadership have piloted Better Nutritionals into a leading position in our industry. He built Better Nutritionals from the ground up starting in 2015 and to this day, the building and growth have not stopped. The future holds unrivaled expansion and innovation that will change the world of manufacturing for years to come. Sharon believes in our team to strategize, execute, and succeed and demonstrates resilient leadership every step of the way.