ECO REWARDS CARD

While these projections likely appear ambitious at first glance, we believe they contain elements of conservatism and are achievable based on the unique positioning of the Eco Rewards card... Distinct + Leading Brand: The Eco Rewards card could ultimately become a uniquely meaningful, noun-as-verb brand (like GoFundMe or Uber) that is synonymous with "helping the environment with every swipe" and consumer environmental responsibility. Moreover, given early adopters' likely hesitancy to trust financial institutions (discussed later), we believe the first mover will be the true pioneer in sustainable rewards, securing a durable brand advantage compared to "me too" market entrants... How would paying with the Eco Rewards Card help you make a values statement (or pejoratively "virtual signal") in the eyes of your peers?

Primary location: San Diego United States