PENPATH

PenPath gives brands the power to seamlessly answer any business questions using their data. We believe businesses should be able to leverage all their data living across all their platforms and turn it into usable information that leads to better decisions and measurable results... Easily optimize budgets and maximize ROAS along with all your other KPIs. PenPath provides attribution capabilities that tell a complete story with your data... PenPath specializes in helping ecommerce leaders increase revenue, cut costs, and maximize customer delight with data-informed decisions.