PROPAGATE BRANDS - Key Persons


Adam Baldwin

Adam, Alongside the creative team, ensures that each brand within Propagate develops a unique and powerful visual identity. Adam works alongside founders to develop a new brand strategy that better connects each brand to its target market.

David Smith

Job Titles:
  • Senior Copywriter
David brings to life the voice of every brand on our roster at Propagate. David creates concise, engaging, and converting copy for brand ads, marketing materials, and retail websites. David bridges brand strategy with creative messaging that resonates with core consumers.

George Wescott

Job Titles:
  • Member of the Leadership Team
  • Head of Marketplaces
George has been scaling products on Amazon since 2002. George assists portfolio companies by scaling products through an omnichannel approach to increase revenue and brand awareness.

JD Jernigan - CEO, Founder

Job Titles:
  • CEO
  • Founder
  • Member of the Leadership Team
Founder of Propagate brands with a background in performance marketing, customer journey development, and private equity. JD founded Propagate with the intention of providing eCommerce companies with scalable working capital and an operational team to ensure brands reach meaningful acquisitions.

Jon Ivanco

Job Titles:
  • Co - Founder of FormToro
As the Co-Founder of FormToro, Jon has been aggregating data for growth since 2007. Jon assists portfolio companies within propagate by leveraging both data collection and marketing strategies at scale.

Kirill Toropov

Job Titles:
  • Senior Web Developer
Kirill is responsible for the technical implementation of unique ideas and designs. Having hands-on experience with many different software stacks, Kirill is helping each brand craft customer journeys and implement technology.

Matt Marciante

As a founder himself, Matt has grown two Shopify businesses from scratch with email being a massive revenue driver. A story is the most powerful thing a brand can carry, and when told well produces a great opportunity to engage your audience. Matt's role is to use email as a strong channel to help brands engage their community.

Michael Abolafia

Job Titles:
  • Performance Marketing / Founder of 32 Points Marketing With over 15 Years of Performance Marketing and Marketing Team - Building Experience.
Founder of 32 Points Marketing with over 15 years of performance marketing and marketing team-building experience.

Rick Watson

20 years as a tech entrepreneur and operator exclusively in the eCommerce industry with ChannelAdvisor, Barnes & Noble.com, Merchantry, and Pitney Bowes.

Sarah Fagundez

Job Titles:
  • Graphic Design and Content Creation

Valentin Kuznetcov

Job Titles:
  • Head of Operations
Val is keen to help brands elevate the most boring part of the business. Val optimizes supply chain efforts, departmental communication, and cash flow management. An eCommerce operations leader with a focus on increasing margin across brands.