STUDIO.OI - Key Persons
Job Titles:
- Marketing Director ( USA )
Ashley has close to two decades of Public Affairs, Brand and Marketing experience managing successful strategic communication programs for clients spanning real estate, energy, mining, education, sports, finance and non-profit sectors. She has a proven track record in winning nearly 90% of the campaigns she's managed and has deep experience in Public Relations and Marketing for local companies and organizations of the California Central Coast region.
Having earned High Honors degrees in Psychology and Communications as an Undergraduate at the University of California at Santa Barbara, and lived in Southern California for 20+ years, Ashley is well equipped to manage and execute for national and local projects. Some of the strengths she brings to the table include but are not limited to: strategic messaging, branding, content marketing, design, press management, Public Relations and social media. She currently resides in Goleta with her husband and two sons.
Job Titles:
- Marketing and Media Coordinator
Hieu Tran serves as Marketing and Media Coordinator at Studio Oi, where he applies his digital expertise to elevate brand narratives across social media and web-based landscapes. Born and raised in Wollongong, Hieu starting working professionally as a photographer and videographer prior to completing a Bachelor's in Communications and Media with a Marketing major.
Hieu has a passion for storytelling and an eye for detail which underpins his skill in creating compelling content that resonates with diverse audiences. He has a proven track record in driving social media campaigns and enhancing digital footprints on platforms such as Instagram and TikTok. His hands-on experience extends to Mailchimp, Google Analytics, Meta Business Suite and website updates, making him a versatile asset to our team and clients.
An ENFP-A personality type, Hieu's assertive and people-driven approach significantly enriches client interactions, fostering strong and trusted partnerships. His ability to blend enthusiasm with practical creativity ensures he delivers both innovative solutions and reliable results in the ever-evolving realm of social media and digital marketing.
When he's not busy crafting awesome content for our clients or curating music playlists for our Sydney office, Hieu loves to chill out with friends, hit the beach, or go in search of the best new coffee house or whisky bar. Any chance to have fun with friends, and make new ones, he'll be there, bringing the same passion, ease and creativity he brings to his work.
Job Titles:
- Marketing Communications Expert With over 25 Years of FMCG
- Senior Copywriter
Karen is a marketing communications expert with over 25 years of FMCG and service industry experience and a specialization in shopper marketing and retail communication strategy. She is a storyteller with a lifelong love of language and a knack for finding the right words to engage, motivate and inspire. She holds a Bachelor of Business in Marketing from the University of Technology, Sydney. As Brand Copy Director with Studio.Oi, she works in both a strategic and creative capacity to build powerful communication strategies with highly engaging copy execution. Her mission is always to develop brand language in the tone of voice that truly articulates the core values of her client and speaks authentically to their customer audience. Karen has a flair for all forms of copywriting, and her experience spans the full suite.
Job Titles:
- Senior Content Strategist
- Senior Content Strategy
As Studio Oi's Senior Content Strategist, Kate produces your copy, content, ideas and projects with a strategic and creative approach, seasoned with passion. Kate's genuine enthusiasm lies in leveraging these tools to effect positive change and create meaningful ripple effects.
Melanie Hogan is an award-winning filmmaker/videographer who has worked extensively both for the private and the public sector including clients such as the Australian Federal Government, the Australian Human Rights Commission, The George Institute, First Aid Australia, Carla Zampatti, Storylab , Eternity Collections and SBS Australia.
As an Independent filmmaker she has also written, produced, edited and directed films that have premiered at the United Nations in New York and launched at the Sydney Film Festival before launching in cinemas around Australia and on SBS and other international television channels. Melanie is a directing graduate of the National Institute of Dramatic Art (NIDA).
Melanie is also an accomplished presenter and Master of Ceremonies. She has been a keynote speaker at the United Nations Environment Program and annual conferences for the Australian Teachers Federation and The Association for Learning Environments.
Pepita's career in design and branding has spanned over 20 years. Her career has closely followed her heart from a young skater girl to a fashion-conscious, music-loving adult and then surfing mum.
Pepita has an amazing eye for detail and takes a brand's colours, elements and meaning to create stunning web and print designs. She is able to effortlessly paint a picture that has infinite possibilities.
Pia is a brand and communications executive with twenty-plus years' of experience spanning multiple industries. Her deep experience in brand strategy, marketing, design, web, print, film, and social media are just a few ways that she leverages storytelling to strategically position her clients ensuring they make an impact.
Pia resided in the USA for more than a decade during which time she served as the Marketing & Design Manager at Davies, a leading US public affairs firm. Pia provided creative solutions in design, events, and video production for the firm and its clients, working closely with the healthcare, pharma, energy, real estate and mining practices. Her design work on many award-winning campaigns in led to clearly communicated messaging and inspired grassroots, community action.
In 2012, after relocating to live between Sydney and SantaBarbara, she launched Studio Oi assembling an outstanding team of industry veterans. The goal was to create an innovative team approach that would benefit their clients and allow them to work more personally with clients. Clients include a host of international and local companies and non-profits includingMorton Wealth, Mutual Group, Avvir, Procore, Montecito Bank & Trust, Dr IdaRolf Institute, Orion Consulting, Ascend Tax Advisors, Stream, Bears of Hope,TEDx Santa Barbara, Mesothelioma Applied Research Foundation, The WhaleSanctuary Project, Sport and the Spectrum, Lieber Films, Bethany Hamilton, Clearitt, and Home Instead.
Pia is married with three children and an adventurous Labrador who serve as a constant inspiration to look at life from different perspectives and keep things authentic. She is a volunteer lifeguard on Sydney's Northern Beaches and is active in service to several non-profits.