WHITESQUARE

Whitesquare is a corporate brand, all the products and offerings will be under the parent umbrella brand of "WhiteSquare". The branding across all the offerings will be consistent and their underlying values and ideas will not differ so much as the parent brand. All the elements of its offerings will have the same brand elements such as logos, typography, and so on. Other sub-brands will also carry the parent brand name in all the communication platforms with the post-fix "by WhiteSquare"... WhiteSquare wants you to start new. Start new experiences or a journey or start a new milestone to achieve.