ADITYA AHUJA

At ADITYA AHUJA, our main goal is to produce high quality home furnishings that elevate the spirit. Design has a profound effect on visceral, behavioral and reflective levels of processing. Cognizant of this, we strive to create simple, soothing and uncluttered patterns that are often playful and whimsical..... It is no wonder then that Aditya Ahuja's first memories are of leaping from carpet pile to carpet pile at his grandfather's home-furnishing showroom in Mumbai, India. Nor is it especially surprising that excursions with his family often dovetailed into design explorations - spending hours in clothing stores examining quality and fibre, talking about colour and feel, rather than trying on shirts and trousers. Naturally, Aditya joined his grandfather's company, SHYAM AHUJA, right out of college. For over a decade, Aditya worked and learned alongside his grandfather in New York, imbibing a singularly important lesson - quality above all else in production and understated elegance..