PRODUCTEER

Being product-led has become the goal of many companies as the industry has understood that the way we build products today isn't sustainable: Throwing a bunch of money at an idea that's based on a pure guess of what the market might need without having clear indication, and building features based on internal preferences rather than customer needs. The result is what we see happening now: Lot's of money getting lost in so called "feature factories" without bringing the business impact that was expected... Büşra Coşkuner helps companies and individuals create successful product organizations, products and product managers.

Also known as: Producteer GmbH

Primary location: Zurich Switzerland