CLIENT HERO STORY

Did you know that client hero stories influence 97% of consumer purchase decisions?... Yet most companies don't take full advantage of the marketing influence and power of their current client base. And when they do tap into their client's stories, they make mistakes which make them appear similar to their competitors rather than showcasing how they are different. However, when you get your client stories right, you'll draw people in and clearly demonstrate how your product or service is unique. They will quickly trust you and be more compelled to buy... What most companies get totally WRONG when telling their company story and what to do instead.