EDUBOARD - Key Persons


Brendan Nel - CEO, Founder

Job Titles:
  • CEO
  • Founder
Founded by EdTech entrepreneur Brendan Nel in 2014, askEddi is the culmination of over 25 years of combined insight into the way data and technology are used in education. Working in close collaboration with educators, data analysts and software developers, we have created a game-changing solution to the problem of data in schools. Brendan Nel: Founder and CEO. Following a number of years working in the technology sector, Brendan saw a need for schools to be able to use their own data more effectively, following a conversation with his wife who is a Deputy Head Teacher at a Liverpool school. Brendan is passionate about enabling non-technical people to use information to effectively support pupils.

Dan Reil - CTO

Job Titles:
  • Chief Technology Officer
  • Co - Founder and Head of Technical
Dan Reil: Co-Founder and Head of Technical. Dan is an expert in system design and function, starting his career developing solutions for Further Education and joining Brendan to work with primary and secondary schools across the UK. Dan manages our diverse team of developers to address problems that schools face with intuitive, straightforward solutions.

Karen Youds

Job Titles:
  • CIPD Certified Trainer
Karen Youds: Technical Delivery. A CIPD certified trainer, Karen works between our operational and technical teams to check our products meet the needs of our customers, providing training and insights to ensure customers can make the most of our services.

Lyndsey Beauchamp

Lyndsey Beauchamp: Client Services. With lots of experience working with key clients at technology companies, Lyndsey is the person our customers are most likely to talk to when they call or email us. Lyndsey looks after our support desk and runs our client onboarding service to take care of all of our valued customers.

Sarah Davies

Sarah Davies: Sales & Marketing. Sarah loves to communicate and is excited to support schools to start their journey with askEddi and SixIntoSeven. With a background in arts fundraising, Sarah understands challenges faced by the publish sector and strongly believes in askEddi's power to help vulnerable pupils to get a positive start in life.