FIGURE - Key Persons
Job Titles:
- Beaune Imports / Bedrock Wine Co.
Having held a range of wine industry roles, from tour guide to operations management, Bobby has a working knowledge of how every job function contributes to the success of a wine business. He helps Offset Commerce clients with onboarding, training, data migration, software support, and advising on commerce best practices.
Born, raised, and educated in the San Francisco Peninsula, Bobby has enjoyed all the Bay Area offers, from surf to trails to world-class cuisine. Having spent his post-college years working in the outdoor industry, he is always looking for an excuse to get outside.
With a desire to live a more rural lifestyle, Bobby ventured to the outskirts of the Bay Area to work in the Wine industry in 2010. He has since worked for various wineries in the Napa, Sonoma, and Livermore Valleys and the Russian River. Before joining Offset, Bobby was the DTC Customer Service Manager at Martinelli Winery, where he helped grow a multi-million direct-to-consumer business by 10% year over year. Prior to Martinelli, he was Manager of Professional Services at WineDirect, where he worked with enterprise and small clients and managed a team of eleven.
When not at his desk, he carves out time to visit regional parks and attend live music events with his wife Leslie, son Maxwell, and dog Cooper. He is also a multi-instrumentalist, proficient in playing bass guitar, guitar, keyboards, and percussion. Bobby has been with Offset for two years.
Job Titles:
- Co - CEO / Chief Creative Officer
Job Titles:
- Senior Production Specialist
Emilio brings a distinct insider/outsider perspective to his design work at Offset.
For the past seven years, he has specialized in brand development and packaging for the wine and spirits industries both domestically and internationally. Emilio spent his formative years at Auston Design in Emeryville, CA, focused on wine and spirits projects that ranged from small family-owned brands to larger entities such as Constellation and Diageo.
After his stint at Auston Design, he was offered a design position at Co-Partnership, a boutique branding and packaging studio in Sydney, Australia. The international move allowed him to broaden his skill set and immerse himself in the Australian, New Zealand, and Asian wine and spirits industries. During his time in Australia, he had the opportunity to work for Landor Associates (the world's largest brand agency) and other Sydney-based boutique agencies. After living abroad, he returned home to the Bay Area and briefly ventured outside the wine and spirits industry, working for Olio Studio, Kimpton Hotel Group, and in-house for Method cleaning products.
At Offset, Emilio takes pride in our ethos of not having a studio style and doing what is strategically appropriate for each project.
Outside of design, he loves to explore color and pattern through his paintings and large-scale murals. Emilio has been with Offset for 3 years.
Job Titles:
- Extradimensional Wine Co Yeah!
Born and raised in St. Helena, California with her summers spent with her family in Cognac, France, a sense of wine culture and history is in Jessica's blood. Bouncing back and forth between countries formed her skills as a multi-disciplinary communicator, instilling the power of language and design to connect with people.
Her guiding principle as a designer is to find opportunities to spark intrigue and establish deep bonds with the viewer.
Before joining Offset, Jessica was at Interbrand Paris where she worked on brands such as Relais & Ch teau, Renault, European Energy company, and Asics. From there she was an in-house designer at Riverbed in San Francisco.
Jessica splits her time between San Francisco, Truckee, and France with her husband and their young daughter. Jessica has been with Offset for 7 years.
Job Titles:
- Client Success Specialist
Job Titles:
- Platform Services Director
Drawing from an extensive background in wine, technology, and media, Julia provides guidance at the intersection of brand, marketing, and strategy for our clients and our platform, Offset Commerce.
Julia's contribution to Offset began in 2017 as a consultant, and she formally joined the Offset team in 2021. Prior to her marketing and business strategy consulting with clients including both Offset and ultra-premium wineries, Julia was a founding member of Delectable Inc., where she led all content, marketing, and business development for their consumer applications Delectable and Banquet. Interfacing with and studying Delectable's broad and diverse user base was instrumental in developing Julia's keen understanding of both consumer and trade habits, wants, and needs.
Julia's career in wine began in 2010 on the production side through harvest internships and her own small label Mossik Cellars, giving her first-hand insight into the challenges and opportunities that independent producers face. Before turning her focus to wine, she worked in both the business and production sides of media, including online and print publishing, and nationally-syndicated commercial and public radio.
Born to a food-and-wine-loving East Coast transplant family, Julia grew up primarily in San Francisco-a city that she finally tore herself from in 2011 to earn her country stripes in St. Helena where she currently resides and is raising her preschooler to be an excellent grape sampler.
Job Titles:
- Strategist
- VP of Brand Strategy
With over twenty years of experience in brand strategy, design, packaging, and project management, Lindsay leads our design and strategy service team while also working as a producer for our holistic strategy, design, and commerce engagements.
Spending much of her childhood on her family's farm, Lindsay appreciates the wine industry's agrarian roots and the challenges and opportunities that it presents.
With a BFA in Graphic Design, Lindsay is the rare strategist and wine industry expert with deep roots in design. She believes in the power of smart, thoughtful solutions and efficiency and never shies away from a good challenge.
Prior to joining Offset, she consulted on brand strategy with producers such as Sinegal, VGS Chateau Potelle, and Stewart Cellars through her independent brand strategy practice. For over 6 years, she helped grow the team at CFNapa, where she was immersed in projects across the alcohol sector including the rebranding of Woodbridge by Robert Mondavi, custom bottles and branding for Loch & Union, story development and collateral for Vérité, and reintroducing Concha y Toro's Frontera to the US Market.
Before working on the studio side, Lindsay led sales and marketing at Jarvis Winery and marketing for Chateau Potelle and Appellation Imports and worked at the Hirshhorn Museum with the Smithsonian Institute before moving into the wine industry.
Lindsay has called Napa home for the past twenty years and lives in Browns Valley with her husband and twin daughters. She has been a part of the Offset team for 6 years.
Job Titles:
- Co - CEO / Chief Product Officer