Krista Soriano is a product designer based in the Bay Area. She has a background in digital content strategy and design project management...
My work focuses on identifying and understanding challenges that people have, developing simple but scalable solutions, and driving positive change and outcomes. The common thread throughout my career-from journalism-trained digital content developer up to now-has been representing the needs and interests of people on all different paths and journeys and designing experiences that meet them where they are.