LIZ CUMMINGS

With over 14 years of experience in the creative industry, I have worked at a senior level both in house and agency side across brands such as LEGO, Chelsea Football Club, Ted Baker, Selfridges, Marks & Spencer, O2 and many more. As Creative Director at edtech startup SAM Labs, I took on the challenge of repositioning the company from B2C to B2B with a full rebrand, new website, photography and video direction, product launches and events. My approach to all briefs is strategic, considering target audience, platform and messaging to work in harmony with the creative... My work spans across creative strategy, branding, retail environments, global campaigns, performance marketing and events. My passion is to bring a brand to life through engaging experiences no matter what the touch points are.