MEDCONNECT180 - Key Persons


Dean Gould

Dean Gould has experience driving growth and adoption by leading teams with paradigm shifting sales strategies; physician & support staff training; market awareness; practice management; working with hospital marketing/PR; community-based marketing techniques; web-based marketing strategies; SEO; patient satisfaction/experience. He spent 20 Years with Johnson and Johnson as an award-winning Sales Manager, Global Product Director, Trainer and Sales Representative. He was also Regional Vice President of Sales at Olympus America, Director of Sales and Marketing at Edwards LifeSciences, and Region Manager at CarboMedics. In his career, he won Region Manager of the Year Twice and Region Manager of the Year Runner Up 5 times along with earning multiple other performance and service awards. He has built and lead winning teams selling innovative and disruptive technologies across multiple specialties.

Dean Koch

Job Titles:
  • CEO of Thrive Neuromedical. Also Served at Ionica Sciences, JumpStart, CerviLenz and Adeza Biomedical
Dean Koch is an experienced entrepreneur, investor, and sales and marketing leader. He is currently CEO of Thrive Neuromedical, a venture backed startup that develops products to support and enhance infant brain development. Mr. Koch also serves as Chief Business Officer of Ionica Sciences, an innovator in diagnostics developing a new, more accurate test for Lyme disease. Previously a Venture Partner for Life Science investments at JumpStart Inc. from 2017 through 2020, a venture fund in Cleveland, Ohio. Co-Founder and CEO of CerviLenz (aka Lucina Health, exit to Unified Women's Healthcare) from 2007 - 2015 and VP of Sales and VP of Marketing at Adeza Biomedical from 1997 - 2007 (exit to Cytyc for $450M). Earlier in his career, Mr. Koch was Global Marketing Manager for cancer diagnostics at Chiron/Ciba Corning; Product Manager for prostate cancer at Hybritech Inc. and in field sales with Hybritech and Becton Dickinson (BD).

Devra Ochs

Job Titles:
  • Executive
  • Executive Coach With 20 Years Experience in All Aspects of Sales, Management and Marketing Prior to Coaching
Devra Ochs, is an executive coach, accredited by the International Coach Federation as a Professional Certified Coach (PCC). Devra's coaching practice is dedicated to working with others to build leadership capacity to be more effective in their careers, relationships and personal goals. This includes transitioning to new roles and responsibilities with less stress and more success. Devra worked various aspects of sales, management and marketing for 20 years prior to coaching. To learn more go to ochtreecoaching.com or linkedin.com/in/devraochscoach.

Eric Davidson

Job Titles:
  • Currently Marketing and Sales Leader in the Medical Device Industry. Formerly With Kimberly Clark and Beckman Coulter
  • Director of Growth in the Danaher Business System Office
Eric Davidson is Director of Growth in the Danaher Business System Office (DBSO) of Danaher Corporation, a $20B Fortune 500 Company. In this role, Eric implements leading-edge tools to facilitate commercial growth in Danaher's 25+ Operating Companies. Eric has held commercial positions at Beckman Coulter, Kimberly-Clark, and Getinge during this 35+ year career. Eric has degrees from Luther College (BA-Biology) and the Carlson School (MBA) at the University of Minnesota. Eric is an avid endurance athlete, having completed 16 Ironman triathlons and is currently training for his first ultra-marathon. Eric and his wife reside in San Diego, CA - allowing them good access to numerous places to play in the outdoors. They are the parents of three adult children.

Jeff Oveland

Job Titles:
  • Formerly Director of Sales and Field Trainer at Johnson & Johnson, Cordis Endovascular, Medtronic Vascular and Orthofix
Jeff Oveland is a former Director of Sales at Cordis Endovascular, a Johnson & Johnson Co. He is the winner of Multiple Sales Awards including Sales Rep, Division Manager, and Region Director of the Year at such great Companies as Becton-Dickinson (B-D), C. R. Bard, Boston Scientific, Medtronic, J&J, and Orthofix, Inc.

Neal Balius

Job Titles:
  • Executive
  • Leader
  • Managing Partner at NRB Consulting. Formerly With Johnson & Johnson, Hologic, Sanofi and Stryker
Neal Balius is an executive leader with a track record of steering disruptive MedTech startups through challenging transitions from infancy to full commercial potential. Within investor-backed MedTech and medical device startups, Neal is a standout. Throughout his career, he has been recognized as a growth catalyst, business leader and operations strategist, successfully navigating disruptive companies from early stage to market launch through sustainable growth and acquisition. Consistently motivated to drive new revenue streams, build sustainable operations and forge profitable alliances, Neal has transitioned numerous science-based startups into commercially viable organizations. A respected resource, trusted partner and proven contributor within ENT, Women's Health, Spine, Orthopedics, Diagnostics, Medical Robotics and Capital Equipment specialties, he welcomes challenge, thrives in new frontiers and takes pride in participating in a industry that improves patient outcomes.

Rick Puleo

Rick Puleo achieved multiple Region Sales Manager of the Year Awards, Glamour Award Trips, and sales achievement awards during his 30 year career at Cordis Corporation and J&J Medical (both J&J companies). Rick hired multiple top performing, award winning sales representatives, many who went on to sales and marketing leadership positions. He spent a career coaching, developing, mentoring and guiding countless people who worked directly for him or just had the fortune of knowing him or spending time with him.

Sample Letters

Job Titles:
  • Member Login