MRI - Key Persons
Chris is a keynote speaker, author and CEO of MarketCulture a firm that specializes in working with companies to create customer-obsessed cultures.
He is the co-author of the award winning book, The Customer Culture Imperative which won Marketing Book of the Year in 2015. His previous post as Marketing Director for Hewlett-Packard provided him firsthand experience of the challenges facing leaders trying to create a stronger external focus. Chris has consulted with more than 50 of the Fortune 500 companies as well as 100s of SMEs around the world. He also served for 4 years as EVP for the American Marketing Association in Silicon Valley.
He received his Doctorate of Business Administration from Pepperdine University in Malibu, California.
Job Titles:
- Chairman
- Management Consultant
Linden has worked as a management consultant, academic and an entrepreneur in start-up organizations. For more than 20 years he has worked with multi-national firms in North America, Europe and Asia-Pacific to develop their market-focus capabilities and business strategies.
He has had Visiting Professor appointments at several universities including INSEAD (France), Cranfield (England) and the University of Technology, Sydney (Australia). Linden has published 14 books on management, marketing and strategy.
Job Titles:
- CCXP - CEO MarketCulture Europe
Jef has been working internationally for three decades with stock-listed enterprises, SMEs, and start-ups. His work focuses on the force field created by the overlap of customer behavior, organizational readiness, and exponential technologies. Jef's main job is to assist our clients in letting the energy in that force field not go to waste. Instead, he makes sure our clients use it to their customers' and employees' advantage in a unique mix of leadership and sustainability.
Sean's role as the Chief Commercial Officer is to build Global Partnerships and support customer engagements, whether directly or with our Accredited Partners. He has wide business experience in how companies develop a focus on customers that helps them to grow and prosper.
He has deep knowledge and experience in sales and sales management and has owned and managed his own solutions company for more than 25 years in Sydney. Sean works with clients and accredited partners to identify their needs and what solutions are relevant to satisfying those needs. He has particular knowledge and experience in the service and technology industries.