PLAYFAIR

Our team is a mix of angel investors, operators, founders, lawyers, recruiters, bankers, accountants, professional poker players, salespeople and pharmacologists who share a deep passion for startups... We are Playfair. We're a sector agnostic fund with a contrarian approach to pre-seed investing: bringing discipline, diligence, dedication and depth of thought to an intentionally low volume of investments. We exist to nurture the most promising founders of today to build the category-defining companies of tomorrow... We're humans first, foremost and we invest in humans. We don't view startups as an asset class, we bring care and consideration to all of our interactions; with founders, investors… anyone.

Also known as: Playfair Capital, Playfair Capital LLP

Primary location: London United Kingdom